Burberry Debuts the Scarf Bar

The new Burberry Scarf Bar.

The new Burberry Scarf Bar.

It’s no secret that we at Fashion Trends Daily love a monogram. Let’s just get to it: we’re obsessed. We’ve got our L.L. Bean totes, our Ralph Lauren ties, J. Crew cashmere sweaters and more, all emblazoned with our initials. And we’re not picky, either, because even though nobody on staff has and L.V. name, we’re big fans of that set of letters, too. But one brand that’s not known for a monogram, per se, is Burberry, which lets its iconic check do all the talking. But now, the brand’s biggest fans can opt to put their own spin on an icon with the Burberry Scarf Bar, a new service that allows shoppers to put their own stamp on the brand’s most iconic accessory.

Available in select stores (which, no doubt, includes the brand’s Rodeo Drive flagship), the service includes over 30 different options for the scarf itself plus 30 more thread choices to match, mix or clash (as the Brits are oft to do). The Scarf Bar comes hot on the heels of the brand’s sold-out street style superstar poncho, which was spotted on SJP, RHW, CD and OP — we’ll let you figure out those famous ladies for yourself. The brand promised to roll out more ponchos after initial shipments — and subsequent ones — sold out, but the Scarf Bar is one more way that shoppers can get their piece of the monogram trend for themselves.

Burberry scarves

Burberry scarves

Patterns include the house’s classic check and newer additions such as the heart print, polka dots and solids, all of which can get the initial treatment. Each and every scarf is 100 percent cashmere produced in Scotland’s finest mill, so you know you’ll be swathing yourself in some of the best wool around. It won’t come cheap, however, because a monogrammed classic scarf will retail for $550, while a more lightweight, larger option rings up at $870 after initials are embroidered — there are even options for kids. It’s the biggest customization service ever from Burberry and makes a welcome addition to the line’s Burberry Bespoke program, which lets budding Baileys design their own trench coats, with a dozen options to choose from. So be it poncho or scarf, be ready to see a whole new set of monogrammed must-haves hit the streets and blogs.

For more information and Scarf Bar locations, visit www.burberry.com.

Images courtesy Burberry

Tags: , , , , , , , , ,

Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.