Cambridge Satchel Company Opens First Store in Covent Garden

Cambridge Satchel Company Covent Garden

Cambridge Satchel Company Covent Garden Flagship

Who knew that just two years ago, when bloggers were toting their Cambridge Satchels all over New York that the Brit brand — started by Julie Deane , we’ll have you know — would become a global phenomenon? At Fashion Week a couple of years ago, we saw the now-ubiquitous bag hanging from shoulders at shows ranging from Altuzarra to Zac Posen. But the momentum keeps building (collabs with Chris Benz, Basso and Brook and Comme des Garçons don’t hurt, either) and finally, the brand has a place to call home. After a stellar showing at the Cambridge Satchel Company Covent Garden Pop-up during the holidays, the brand decided to plant its roots and transform the space into the label’s first flagship store.

Cambridge Satchel Company Chelsea Collection

Cambridge Satchel Company Chelsea Collection

Inside, the store offers the entire line of Cambridge Satchels, including new releases from the Chelsea collection as well as the classic bags that the brand began with. Inside, shoppers can browse the different designs, sizes and colors and get their selections embossed, which you might  need to do so that yours stands apart from the crowd.

“The shop opening is a real landmark in the company’s history. We’re thrilled to be setting up a home away from home in Seven Dials,” said Julie Deane, founder of the Cambridge Satchel Company. “The shop is a unique space. We will of course sell the core lines, but will also be able to offer special exclusive bags. We’re planning lots of exciting events for our customers and a special space for the blogging community who supported us from the start.”

Head downstairs and you’ll find a fully-equipped bloggers’ lounge, where you can plug in, access the Internet via complimentary wi-fi and sip Lavazza beverages while you’re waiting for your personalization or just need a break from the hectic world of bag blogging. After braving international fashion weeks, Google Chrome advertisements and more, we say it’s about time these bags had a place to settle down.

The Cambridge Satchel Company is located at 15 Shorts Gardens, Seven Dials, WC2H 9AT.

Images courtesy Cambridge Satchel Company


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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.