Chiara Ferragni’s First Pop-Up Arrives at The Grove

Chiara Ferragni

Chiara Ferragni

It’s the most wonderful time of the year: shopping centers are filling up with once-in-a-lifetime pop-up shops that make the routine of holiday shopping that much more special. So while you make your rounds, you’ll notice a few new faces. Case in point: Italian blogstar Chiara Ferragni’s very first stateside pop-up shop at The Grove in Los Angeles.

“I love The Grove. It’s one of my favorite places to shop,” Ferragni told WWD. “My mom and sister always come to L.A. for Christmas and they stay at my house. They love The Grove and so we always come here together during Christmastime. So I’ve always wanted to open a pop-up store here and I managed to do it.”

Shoes at the Chiara Ferragni pop-up

Shoes at the Chiara Ferragni pop-up

Open just last Friday (to unexpectedly large crowds and plenty of Ferragni’s fans), the gleaming new store is set to offer up gifts to the fashion-obsessed and anyone looking for a cheeky take on footwear.

Inside the 200-square-foot space, which is decorated in silver glitter and gleaming chrome, you’ll find Ferragni’s fall shoe collection along with some unique items you won’t find at other retailers, such as a winking snowboard. A small selection of T-shirts, iPhone covers, airy luxe sweaters, snow-ready hats, and backpacks are also exclusives.

While this is her very first venture into brick-and-mortar retail here in the States, Ferragni has dabbled with shop-in-shops abroad (Selfridges in London, Le Bon Marché, and the Dubai Mall).

For more information, visit www.theblondesalad.com.

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Images courtesy WWD

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Author:Fashion Trends Daily Staff

Fashion Trends Daily Editors deliver the scoop on fashion, beauty, celebrity and runway trends.