Clare Vivier Opens Her Flagship Boutique in L.A.’s Silverlake Neighborhood

Clare Vivier bags

Clare Vivier bags

It’s a story we’ve heard countless times: Person needs item; said person can’t find said item so they make it just how they want it. Friends and family looooove new said item and soon it turns into a full-fledged brand that A-listers can’t live without. It’s happened with lipsticks (ahem, Bobbi Brown) and skincare (see: Josie Maran), but for Clare Vivier — no relation to that Vivier — it all started with a humble laptop sleeve.

When she was unable to find exactly what she wanted, she crafted her own one-of-a-kind tech case and — bien sur — the rest is history. Vivier’s line has since expanded from those sleeve-cum-clutches to include a full line of accessories. (They also work well as makeup bags, keepalls inside larger bags and to wrangle wires and chargers when you’re on holiday.)

Now, the French expat has recently opened her flagship boutique in Silverlake, California.

Clare Vivier satchel

Clare Vivier satchel

Vivier is based in L.A. now (it makes sense, since she worked in television back in her Gallic homeland) and before she established her home base in Silverlake, her wares were available in chic boutiques such Steven Alan and Mohawk Trading Co. She has also done collabs with both Steven Alan and Wren.

Having everything under one roof makes her vision clear, and Vivier is all about practicality. Her famed clutch is available in a veritable buffet of sizes and colorways. In addition to smaller accessories, she also offers fold-over versions of the clutch and a full line of soft, buttery leather totes, satchels and hobos. To add even more cred to her cool line, each and every piece is manufactured here in Los Angeles. So, it’s not surprising that she’s gained a loyal following, including Minnie Mortimer (who herself opened a boutique in Brentwood this past year) and Shiva Rose, who were both on hand to help Vivier fête the opening of her boutique.

Clare Vivier special edition clutch

Clare Vivier special edition clutch

In addition to the bags that she’s become known for, Vivier offers a selection of goods from her buddies in the retail world: Steven Alan beach towels, along with scarves and more from other labels. She even debuted her own line of shoes at the store’s grand opening and for now, it’s the only place you’ll be able to snag her summer sandal.

Coming this fall, Vivier will debut a line for men in collaboration with Steven Alan. And soon, customers will be able to get Vivier’s signature zipper clutches monogrammed, giving shoppers yet one more reason to head to her boutique. She’ll even offer special bespoke services, letting you choose everything from the size and color of your bag to the individual details such as zipper color. (Neon pink zippers? We’ll take two, thank you very much).

Clare Vivier boutique

Clare Vivier boutique

For fans of the brand, it’s one way to stand apart from the growing crowd of Vivier die-hards, and for those just getting to know Clare Vivier, it’s the perfect way to get a piece nobody else can have.

Clare Vivier is located at 3339 Sunset Boulevard, in Los Angeles. For more information, visit www.seevivier.com.

Photos courtesy Clare Vivier

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Author:Fashion Trends Daily Staff

Fashion Trends Daily Editors deliver the scoop on fashion, beauty, celebrity and runway trends.