Coach Adds Exclusive Hollywood Stamp to Personalized Services

Coach, Craftsmanship Bar

Meet Christian Sanchez, the official Craftsmanship Artisan at Coach’s Rodeo Drive Flagship location. Handpicked by Coach to oversee the Coach Craftsmanship Bar in Los Angeles, Sanchez is the man you’ll want to get to know if you’re looking to personalize your leather goods via the company’s custom embossing service, which rolled out the Hollywood stamp — exclusive to LA’s Rodeo Drive location — just in time for the holidays.

The West Coast Coach Craftsmanship Bar, the fourth of its kind in North America, also offers a bevy of other personalized leather services, including leather care and cleaning and repair services.

Coach, Coach Craftsmanship Bar

Christian Sanchez, Craftsmanship Artisan at Coach Rodeo Drive

Sanchez, who was sent to Coach HQ in New York to apprentice in the ways of custom embossing, gave us a sneak peek at the new Hollywood stamp before the store launched its official release this week, and we can tell you two very important things: 1. We’ve already been stopped half a dozen times for our Hollywood luggage tag and 2. Go early and prepare for a long line of eager clients mulling — and mulling some more — over the myriad ways they can personalize their bags!

“It’s fun to get creative and it’s nice to awe the client,” said Sanchez, the Coach Craftsmanship Artisan at Coach’s Rodeo Drive boutique. “Some customers like to be playful and go all out. The sky’s the limit.”

Indeed, it is. And Sanchez patiently pilots the craftsmanship bar, helping customers make their new purchases specific to them, from ink color to font, to what color leather luggage tag would go best with, say, their new Rexy Wristlet, part of the collaboration with celebrated Parisian retailer Colette. It might be basic initials in gold (we chose that classic approach) to a pair of silver-embossed lips or even a cheeky saying with a hashtag “#” symbol if you want to show off your social media prowess.

Coach is the latest luxury heritage brand to offer an avenue for customers to put their own stamp, literally and figuratively, on the products they purchase. And the trend toward personalization, from monogramming to custom design, shows no signs of abating, with brands as diverse as L.L. Bean to Louis Vuitton to sneaker companies such as Adidas and Converse offering ways to make the product more individual to the customer.

Coach monogramming and personalizationThe newly debuted Hollywood embossing plate is also riding the wave of city pride-inspired merchandise that has been incredibly popular the past two years, from totes and tees printed with city maps to homewares emblazoned with the name of your hometown.

Coach Craftsmanship Bar, Coach Hollywood Luggage Tag

Select Craftsmanship Bars also include vitrines that showcase vintage bags sourced and restored by the Coach Archive team.  The Craftsmanship Bar Vitrine boasts an assortment of one-of-a-kind iconic silhouettes from the ’50s, ’60s, and ’70s which showcase Coach’s 75-year history of leather craft.

While Coach’s new crop of Craftsmanship Artisans may not be handcrafting bags, per se, it’s a creative way to inspire a new group of would-be makers to get in on the wildly popular craft movement — not to mention a clever way for an American heritage brand to strike a balance between staying true to tradition and being on trend.

“Its a nice crafty role. I like to be crafty outside of work, so it fits perfectly for me. We have standards at Coach, but there are no limitations.”

Remember that when you’re making your holiday wish list!

For more information, go to www.coach.com.

Looking for a Craftsmanship bar near you? Worldwide locations include: San Francisco, Beijing, Beverly Hills, Taipei, Chicago, New York, Tokyo, Hawaii, Paris, Toronto, Kuala Lumpur, Shanghai, Vancouver, London, Singapore, and Pennsylvania.

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Author:Michelle Dalton Tyree

Fashion Trends Daily is the brainchild of Michelle Dalton Tyree. She is the former West Coast Retail Editor for Women’s Wear Daily, Fashion Editor for The Japan Times, and founder of former L.A. luxury boutique Iconology. Michelle is frequently quoted about fashion retail trends in major media outlets such as NPR, KPCC, The Inside Source and the New York Times. She has developed content for many luxury brands and retailers and has written for Allure, Worth Global Style Network, Footwear News and other media outlets.