A view of the Miami Chrome Hearts boutique’s courtyard
Heavy metal Medicis? If that’s a bit of head scratcher, read on, because the clan behind L.A.’s Chrome Hearts isn’t just a family that’s deeply embedded in the fashion world. And to prove that they’re more than just a line of rock-tinged accessories, Los Angeles-based Chrome Hearts has opened up shop in Miami’s Design District with a space that’s part store, part gallery and all amazing.
Laurie Lynn Stark, the creative mind behind Chrome Hearts, and her husband Richard, found the building four years ago and snatched it up, but they haven’t made a move on it until now. After a major overhaul, the Angelenos debuted the new space just in time for Art Basel, the international art festival that draws equally from the world of contemporary art and high fashion. The store, which joins the ranks of 24 other locations worldwide, spans 5,000 and almost every inch will be dedicated to fashion and art.
Inside the Chrome Hearts boutique
Why the focus on art? Stark is a proud patron of the arts, whether it in the visual realm or in fashion. In fact, Stark says that she uses about half of Chrome Hearts’ profits to fund the arts. As evidence the upper level of the new boutique will be a gallery, with its first exhibition showcasing 20th century photography from the Fahey/Klein Gallery. Elsewhere in the store, you’ll find a yarn cave by the Haas Brothers, which houses choice pieces from L.A.’s own the Elder Statesman (Stark is an investor in the brand) and an installation by L.A.-based illustrator Matt DiGiacomo. The store also boasts a courtyard that’s filled with plants as well as a crystal sculpture garden filled with rose quartz, black tourmaline, pyrite and clear quartz that follows the strict rules of feng shui.
Inside the store, you’ll find the full selection of Chrome Hearts gear alongside a curated selection of special collabs you won’t find anywhere else. Comme des Garçons striped shirts, Elder Statesman cashmere teddy bears and Gareth Pugh tees are all available. Kate Hudson’s capsule collection of fine jewelry and sunglasses will also be on sale. It’s unlike the range at any other store, but Stark says it’s how she’ll move the brand forward, starting with a new store opening up in New York that will mirror the gallery-boutique hybrid of Miami’s Design District spot.
For more information, visit www.chromehearts.com.
Images courtesy Chrome Hearts
