Rebecca Minkoff Debuts Wearable Tech Accessories

A look from Rebecca Minkoff's wearable tech accessories.

A look from Rebecca Minkoff’s wearable tech accessories.

Rebecca Minkoff is the latest designer to lend her talents to the world of wearable tech. The Southern California-born, NY-based designer is joining the ranks of Ralph Lauren, who debuted smart shirts that integrated sensors during the US Open tennis tournament, and Tory Burch, who recently released a collaboration with Fitbit. Minkoff has teamed with Atlanta-based Case-Mate for the five-piece collection, which will make its debut along with the designer’s latest collection during New York Fashion Week.

“We wanted to go after wearables in a different way,” Uri Minkoff, chief executive officer at Rebecca Minkoff, told WWD. “Health is covered [in the wearable space] but at the end of the day, our customer comes to us for fashion — and as we look at this fashion-function mix, it’s really where she’s living. This is a hybrid area where we think we can have success with this customer.”

A look from Rebecca Minkoff's wearable tech accessories.

A look from Rebecca Minkoff’s wearable tech accessories.

The collection includes a studded gold link bracelet that alerts wearers to calls and text messages. The bracelet, which will retail for $120, will hit stores (including the three Rebecca Minkoff stores that are set to open in New York, Los Angeles and San Francisco) before the holidays. A second piece, a black leather bracelet that houses a lightning cable will be made available earlier and connects iPhones and other Apple products to a USB port for charging or synching. All of the ports are hidden in the clasp, so to the naked eye, the piece looks like a bracelet from Minkoff’s accessories line.

“Our girl wants to wear bracelets and jewelry and she has this relationship with technology, but for us, we’re adding function into very fashionable items she would choose to buy, whether they were tech-enabled or not,” Minkoff said. “It’s a dual-purpose thing. We’re not forcing her to have a lifestyle change, but added this dual functionality.”

Other items in the collection include a slim mobile charger, iPhone cases and a wristlet. The collection will be available on Minkoff’s website as well as department stores beginning in November and retail from $40 to $120.

For more information, visit www.rebeccaminkoff.com.

Images courtesy Rebecca Minkoff

 

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.