TOMS Launches Bags for Maternal Health

Toms bags

Toms bags

After conquering the world of shoes and eyewear, launching an online marketplace with a slew of charitable comapnies and collaborating with Target, Toms is expanding to an all new category: bags. The new Toms bag collection is Toms’ first foray into carryalls, totes and clutches for women and travel bags for guys, and with the new category comes a new giving initiative: for every bag sold, the brand is giving safe births to developing nations.

Today, infection is a leading cause of death for mothers and newborns, so Toms is setting out to provide women and children with clean, safe places to give birth along with training for skilled birthing attendants. Regardless of the country and facilities, Toms and its giving partners are working to ensure safe and healthy births for women everywhere. Toms reports that women will be 80% less likely to develop an infection and almost half of newborn deaths can be prevented with the proper training and materials. Every purchase from the bag collection gives a safe birth kit (which has materials essential to help women and babies avoid infection), birth attendant training and a safe beginning for moms and babies alike.

Toms bags

Toms bags

The Toms bag collection offers up everyday bags, travel necessities and even tech accessories. The collection boasts a weather-worn, well-traveled look and combines leather, nylon, linen, straw and canvas. Many of the pieces look ready for a road trip or a day at the beach, while others can easily do double duty, such as a tablet sleeve that would make a great clutch or a baby bag that could also be a laptop messenger. There is even a crossbody bag that does double duty as a fanny pack — ahem, waist pack — and plenty of smaller accessories such as makeup bags, pencil cases and passport holders. It all fits in perfectly with the hand hewn, earthy look that Toms has developed and nurtured since its beginnings.

It’s sure to give fans of the line a few new items to add to their collections, but with such great — and actually practical — bags, the line is sure to snag Toms a whole new group of girls and guys looking for bags that not only give back to the world’s moms-to-be, but look great, too.

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Images courtesy Toms

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.