Let’s Hear it for The Girls! Bras that “Support” Breast Cancer Awareness

Autograph by Rosie Huntington-Whiteley

Rosie for Autograph

With charitable jewelry, shoes and makeup on offer, it’s easy to forget one thing about Breast Cancer Awareness: breasts. Plenty of campaigns are out there to get you to inspect your breasts, but they’re also outfitting them in some BCA bras. We’ve found some of the best, from old standbys and high-fashion lines to a model-fronted line you might not be familiar with just yet. Best of all, each and every purchase donates to a different breast cancer charity, so whatever style you prefer — and which bra you like best — you can be sure that you’ll be shopping for a good cause and bringing us all one step closer to finding a cure.

Autograph by Rosie Huntington-Whiteley

Rosie for Autograph

For the third year going, Rosie Huntington-Whiteley has proven that her Autograph lingerie collection at Marks & Spencer isn’t just a flash in the pan. It’s one of the store’s best-selling collections. This year, however, RHW decided to go a different route with the campaign in celebration of Breast Cancer Awareness. Instead of hiring models or modeling the entire range herself, as she is known to do, she enlisted the help of actual breast cancer survivors. The range, which features BCA pink pieces, even includes a post-surgery bra. Modeled by Marks & Spencer employees, Olympians and more, 10% of purchases will benefit Breast Cancer Now, the U.K.’s largest breast cancer charity.

“I couldn’t think of anyone better to model my exclusive designs in support of Breast Cancer Now than these amazing women,” says Huntington-Whiteley.

The range includes lace, polka dots and other super-feminine touches. Not in the U.K.? Marks & Spencer does ship overseas, but you can also help via social media. Post a selfie to Instagram or Twitter showing your bra strap — Autograph or not — with the hashtag #showyourstrap and get three friends to do the same. Text “SUPPORT” to 70003 to donate £3; 100% of the donation will go to Breast Cancer Now.

Shop Rosie for Autograph’s Breast Cancer Now Collection:

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Natori Pure Luxe Full Fit Bra

Natori Pure Luxe Full Fit Bra

It’s rare to hear about a brand offering up 100% of proceeds during Breast Cancer Awareness month, but one of our favorite lingerie lines, Josie Natori, is doing just that. Natori will be donating 100% of proceeds from sales of its Pure Luxe Full Fit Bra in the Rosy Pink/Hot Coral colorway ($70) to Evelyn Lauder’s Breast Cancer Research Foundation. While you have to purchase the bra from Natori’s boutique in New York City or online at its website for the full donation, it’s a great cause to support. The bra is the perfect choice for year-round wear, with delicate lace details and smooth cups, you’ll want to replace your entire lingerie drawer with this workhorse bra — and while most T-shirt bras are boring, this one is definitely not. It’s practically made to be seen.

Wacoal's Awareness bra

Wacoal’s Awareness bra

Throughout October, Wacoal is partnering with Macy’s and other retailers for its Fit For the Cure Events, where $2 will be donated to Susan G. Komen each time someone gets measured and fit for a bra. Over the past 15 years, Wacoal has donated $4 million for research, awareness and treatment and in 2015, the tradition continues. In addition to donating for each fitting — it’s always a good idea to get fit for a bra, no matter what month it is — Wacoal will donate an additional $2 for each bra or shapewear piece purchased during the fitting events. To commemorate Breast Cancer Awareness Month, the brand is offering its Awareness Bra ($65) with a special ribbon charm at the back. And Wacoal is taking its campaign to social media, too. No, they don’t want you to snap your ladies, but before leaving any Fit for the Cure event, take a photo or selfie with the special I Got Fit! sign and post on social media with the hashtag #IGotFit. Wacoal will donate another $1 for every post with the hashtag through November 30, 2015. That’s a possible $5 donation just for heading to the mall and getting a new bra.

Find out when Fit For The Cure will be in your are at www.wacoal.com.

Stella McCartney Alina Playing set

Stella McCartney Alina Playing set

Stella McCartney is offering up a set for Breast Cancer Awareness Month, too. This year — the bra-and-knickers set has become a tradition for the Brit — McCartney’s Alina Playing set includes a soft-cup bra ($110) as well as a bikini brief ($55) in a bold, bright fuchsia shot through with sexy panels of sheer netting. While lace is often frilly and floral, this set features an unexpected, geometric pattern. That’s not the only departure from traditional lingerie; it’s a different take on breast cancer pink, too, but we’re in love with the flirty, fun attitude of the set. A percentage of proceeds from the sale of each item will be donated to the Linda McCartney Centre in the U.K. and the National Breast Cancer Foundation in the U.S. and Australia to further support research, treatment and technologies for patients with breast cancer.

Shop Stella McCartney’s Alina Playing set:

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Images courtesy Wacoal, Stella McCartney, Natori and Marks & Spencer

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.