Lilly Pulitzer Debuts Atheltic Wear with a Preppy Pop

Lilly Pulitzer Luxletic

Lilly Pulitzer Luxletic

A collab with Target isn’t the only way that Palm Beach-based Lilly Pulitzer is moving beyond caftans and colorful prints. The prep staple is moving into athleisure with Lilly Pulitzer Luxletic, giving girls one more chance to slip into their Lillys between trips to the country club and the pool.

The line isn’t just an afterthought, either, because the brand put real thought and performance into the design of each piece. Luxletic combines technical fabrics which stretch and wick away sweat while still maintaining feminine details such as contouring seams, bright, peppy colors and sheering on sleeves for a little bit of a girly touch.

Luxletic has just two pieces now, a jacket and a pair of pants, but of course there are more designs coming soon. For now, the releases are only available in solid colors such as pink, blue and apricot (yeah, we know, we’re surprised, too), but expect the brand’s signature prints and more to come into the Luxletic line soon. Prints are available, however, in a pair of knit sweaters that lean more towards leisure than athletic wear, making for the perfect pieces to pair with the black or pants. Priced at $98 (and the jacket is going for $138), the collection might be just the thing to make you forget about your Lulus.

The collection is just the thing to slip into when you’re headed out to get your morning latté without looking like all the other ladies in their yoga pants. Plus, you might just need these pieces to fight the crowds during the Lilly Pulitzer for Target collection’s debut — never underestimate having comfortable (and chic) clothes during a collaboration release.

For more information and to shop the collection, visit

Images courtesy Lilly Pulitzer

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.