Nasty Gal Arrives on L.A.’s Melrose Avenue

Nasty Gal on Melrose Avenue in Los Angeles

Nasty Gal on Melrose Avenue in Los Angeles

She might not be Ms. Jackson, but Sofia Amoruso is the first lady of Nasty. Her success story is a fashion fairy tale: eBay vintage seller to the #GIRLBOSS of a multi-million dollar company, which peddles everything from fast-fashion fodder such as crop tops and mesh tanks to vintage finds from Chanel and Moschino. But as she hinted during this year’s Lucky FABB conference, Amoruso is bringing her company into the world of brick-and-mortar. And over the weekend, after weeks of waiting and construction, the very first Nasty Gal boutique is now open on L.A.’s über-popular shopping stretch, Melrose Ave.

The store, which opened last Friday, spans 3,500-square feet and brings to life all of the things that made Nasty Gal into the huge brand it became online. That means a combination of mass appeal and that same selection of carefully curated vintage finds. Trend-driven pieces such as t-shirts, jumpsuits and rompers dominate the store, but tucked away in little nooks and on special display cases, shoppers will find picks from Louis Vuitton, Chanel and more. The entire breadth of the brand is available in store, including Nasty Gal apparel, accessories and shoes.

The literal centerpiece of the store, however, is the small village of dressing rooms. Outfitted with two-way mirrors, the dressing room doors look like typical mirrors from the outside, but inside, you’ll be able to peek outside onto the sales floor while you’re shimmying into your Nasty Gal finds. It’s the perfect thing for selfies, as it creates an infinity mirror from the inside, so you’ll be sure to hear virtual snaps coming from inside the dressing rooms.

Inside the Nasty Gal store on Melrose

Inside the Nasty Gal store on Melrose

Also inside the store are records, including picks from Bette Davis, who inspired the brand’s name with her single “Nasty Gal,” which was released way back in ’75 and a small library of hard-to-find magazines from around the world and some not-so-hard-to-find books, including Amoruso’s own #GIRLBOSS and her BFF Lena Dunham’s Not that Kind of Girl. The new store is sure to be popular given the brand’s online presence (and its location doesn’t hurt either), so add it to the list of celeb-ready shopping spots on Melrose and add it to your next shopping sojourn.

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Images courtesy Nasty Gal


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Author:Fashion Trends Daily Staff

Fashion Trends Daily Editors deliver the scoop on fashion, beauty, celebrity and runway trends.