Reformation Introduces Petites Line “Don’t Call Me Cute”

Reformation Don't Call Me Cute

Reformation’s Don’t Call Me Cute

L.A.’s cool girl label Reformation is in expansion mode. After debuting its new lower-priced line, Obvious, Reformation isn’t slowing down. The blogger beloved brand is introducing Don’t Call Me Cute, a cheekily-named collection designed just for petite girls that can’t quite fit into Reformation’s cool-girl duds.

Don’t Call Me Cute is designed for ladies standing tall at 5’4″ and stays true to the brand’s sustainable, American-made ethos. The debut collection has just nine items, but from the looks of it, it’s completely in line with the brand’s offerings. Just-in-time-for spring rompers and crop tops (with coordinating skirt) are available as well as a jumpsuit that will hit petite gals in all the right places. Reformation’s signature low backs and embellished straps are all present and accounted for as well as stripes, solids and the line’s trademark flowing fabrics and romantic florals.

Reformation's Don't Call Me Cute

Reformation’s Don’t Call Me Cute

There are also two maxi dress silhouettes, which are sure to please the Coachella set and boho babes that find themselves tripping over the maxis available in stores. Like Obvious and the main Reformation line, the Don’t Call Me Cute petite capsule utilizes sustainable fabrics, deadstock materials and textiles that don’t pollute waters (Reformation reports that the clothing industry is the #2 polluter of water worldwide). The collection rings up at $138 for a skirt and matching crop top and tops out at $238 for a jumpsuit.


For more information and to shop the collection, visit

Images courtesy Reformation

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Author:Fashion Trends Daily Staff

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