Two San Francisco Startups are out to Makeover your Closet

Stitch Fix

Stitch Fix

Fashion stylists aren’t just for the world’s elite. Yes, you do hear about celebrities and their go-to girls, red carpet placement and the drama therein, but the truth is, normal people use stylists, too. A new slew of startups is working to connect shoppers who either don’t have the time to head out to the stores or just can’t pinpoint their personal style with eager and talented stylists either in their area or within the company. Two of our favorites are based in San Francisco, an incubator for new ideas that’s not necessarily known to be a fashion capital. Combining tech knowhow (algorithms, shopping habits, a ton of 1s and 0s, etc.) and plain old human knowhow, these companies are out to give everyone a chance at having a stylist.

Founded in 2011, Stitch Fix shares the same ethos and business model as Trunk Club, the men’s online styling and shopping service that was recently acquired by Nordstrom. Users just have to click over to Stitch Fix’s website, fill out a short 10-minute style questionnaire and then they’re set. The company’s staff of stylists will work with the data to assemble a box that rings in at about $55 and ship it off. But shoppers won’t just be getting clothes and accessories. Included in the box are idea cards with outfit inspiration, tips and tricks and ideas on how to integrate new pieces with the staples that are in everyone’s closet. Shoppers can send back what they don’t like along with a comment card explaining just why they’re not feeling those pieces and future shipments will be altered according to the collected data. Stitch Fix users can sign up for regular “fixes” every few weeks, every month or just a few times a year.

For more information, visit www.stitchfix.com.

Share Some Style

Share Some Style

Another San Francisco-based company, Share Some Style, is adding one element of having a personal stylist that few sites offer: the edit. A great part of having a stylist in your fashion arsenal is that they can help you clean out your closet and work with you to donate or consign the pieces that you don’t like. Founded in 2013, Share Some Style connects users with a stylist in their area. Using a network of personal shoppers and freelance stylists, the site can make the experience hyper-local, so after a visit to your wardrobe, stylists can work with you to separate your closet into keeps, maybe keeps and donates. What you do from there is up to you and your stylist. Shopping trips, monthly edits, special occasion dressing, it’s all on the menu. Naturally, there’s a short quiz to get you connected to a stylist that feels your style, so you won’t end up with a Gothic Lolita Harajuku stylist if you’re more into Kate Middleton’s personal style.

For more information, visit www.sharesomestyle.com.

Images courtesy Share Some Style and Stitch Fix

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.