Aussie Brand Aesop Heads to Downtown L.A.

Aesop Downtown L.A.

Aesop Downtown L.A.

Add another gem to the growing Downtown L.A. revival, because cool under-the-radar Aussie label Aesop has opened up shop. After opening up shop on Venice’s trendy Abbot Kinney and teasing Downtown with a pop-up, the brand debuted its permanent spot last week.

Aesop Downtown L.A.

Aesop Downtown L.A.

The Los Angeles store follows in the footsteps of the brand’s other outposts, meaning that it’s got its own look. Aesop is known for experimental spaces (they’ve got a location in NY’s Grand Central Station made entirely of repurposed newspaper and a second spot in the city covered in past issues of the Paris Review), and the L.A. spot is decked out in cardboard. Designed in collaboration with local firm Brooks + Scarpa, the 1,000-square-foot store is covered in cardboard tubes. The brand’s sleek and straightforward packaging takes center stage against recycled paper counters and the three-spout porcelain sink that were sourced from a local salvage yard.

The store carries the brand’s full range of hair products and skincare. And those sinks aren’t just for looks. The apothecary is all about experience, so feel free to get down and dirty with the different products by scrubbing up, rinsing off and repeating to your heart’s content. For those unfamiliar with the label, Aesop is built on the combination of the highest-grade plant-based ingredients combined with high-tech formulas focusing on anti-oxidants, giving your skin the best of nature and technology.

Aesop is located at 862 South Broadway, in Downtown L.A. For more information, visit www.aesop.com.

Images courtesy Aesop

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.