Birchbox Pops Up at the Grove

Birchbox Pop-up Rendering

Birchbox Pop-up Rendering

Beauty junkies already know all about Birchbox, the subscription service that started them all. The monthly delivery is still the gold standard that we compare every delivery to (spoiler: few can compare to the original), but there are still guys and gals that don’t know all about these monthly delights. Well, Birchbox is setting out on a cross country road trip to change that. And because it’s continuing its pop-up shop tour de force, L.A.’s shopping mecca the Grove will be hosting Birchbox’s SoCal stop.

A manicure from Enamel Diction

A manicure from Enamel Diction

Birchbox has been touring its set of shipping containers in spots such as Atlanta and Chicago, but at the end of this month, the beauty box brand is landing right here on our shores. Expect plenty of samples, which come courtesy a build-your-own box station, as well as a selection of the brand’s bestsellers available in full size. The containers will also play host to a full service beauty bar, with nail services and astrology readings from L.A.’s very own Enamel Diction. There’s a grooming lounge for guys, too, since Birchbox Man will also be holding its own while the ladies primp and preen.

But that’s not all, because the team at Birchbox is hosting celeb appearances and more. DIY guru Mr. Kate will be making an appearance on Friday, August 28, from 4 to 6 p.m., and L.A. Lakers point guard D’Angelo Russell will be getting dapper the next day from 11 a.m. to 1 p.m. so guys will have double the reason to stop by the pop-up. Make a purchase and you’ll not only be treating yourself to some fresh new beauty finds, but you’ll also get a chance to snack on ice cream courtesy Jeni’s Ice Cream. Beauty treats and frozen confections? Count us in.

The Birchbox & Birchbox Man Road Trip stops at the Grove:

  • Friday, August 28, 12 to 6 p.m.
  • Saturday, August 29, 11 a.m. to 7 p.m.
  • Sunday, August 30, 12 to 6 p.m.

For more information, visit

Images courtesy Birchbox

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.