Moms come in all shapes and sizes, not to mention personalities and styles. Here in sunny Los Angeles, we’ve got them all. Head to Santa Monica and you’ve got your beach moms, who sport perpetual tans and the perfect ombré hair. Down in Venice and out in the canyons, you’ve got boho mommas that take their chai with sustainable soymilk and pair their maxi skirts with real gladiator sandals from a Greek spirit quest. And inland, you’ve got juice cleanse moms (don’t try to talk to them before their morning mug of bulletproof coffee) and the country club set, all in crisp white linen and fresh from Drybar. And because it’s Mother’s Day, we’ve got the perfect scents for each and every one.
The Free Spirited, Boho Mom
The look: Free People, Anthropologie and hand-hewn goods
The weekend schedule: sunrise yoga, lunch at Gracias Madre, chakra cleansing and drum circle in Laurel Canyon after sundown
The scent: Atelier Cologne Figuier Ardent ($85) With notes of fig, pepper, iris and woods, this earthy — but bright — scent is perfect for those ladies who love a little bit of mystery and magic. It’s light and deep, sophisticated and something to truly treasure.
The Country Club Mom
The Look: Tory Burch from head to toe, white jeans no matter the season
The weekend schedule: bottomless mimosas with Miffy before heading to Palm Springs for polo and poolside bites
The scent: Aerin Ikat Jasmine ($110) The ultimate scent for the mom who likes the finer things in life. Part of Aerin Lauder’s beauty range, this fragrance features notes from two different types of jasmine (Egyptian and Sambac) as well as tuberose for a feminine and classic scent.
The Always-on-a-Juice Cleanse Mom
The look: Lulus and Loubs. She’s sweating by day and smoldering by night. She doesn’t work this hard on her bod to keep it under a caftan.
The weekend schedule: Crossfit a.m. class, a hike on Runyon before a mani-pedi (need that foot soak) and a second Crossfit class. She’ll have tequila on the rocks with a squeeze of lime.
The scent: Tokyomilk Dark Arsenic No. 17 ($36) Take no prisoners. This assertive scent is unexpected and alluring. Blending together feminine notes of vanilla with unexpected touches such as salt and greens, it’s bold, brash and unapologetic.
The I-Mean-Business Mom
The look: Theory, Hugo Boss, pointy pumps and a Fendi bag
The weekend schedule: putting the finishing touches on that presentation while the kids are at swim, the Wall Street Journal on the treadmill and Freshology meal delivery
The scent: Commodity Gold ($99) Inspired by money in liquid form, this rich scent combines amber, tonka bean and musk for a scent that’s one-of-a-kind. Luxe and elegant, it goes from day to night and elevates everything from Japanese selvedge denim and cashmere t-shirts to gala gowns. Designed to be layered with other scents, this eau adds a touch of richness to everything.
Images courtesy Aerin and Sephora