Essie To Launch Vending Machines at Airports and Malls

Essie Color Boutique

Essie Color Boutique

Get ready to get beautified on the go. Essie, the nail polish company that you go to for flattering pastels and summer brights, is launching vending machines across the country at malls and airports. The first of these machines, called Essie Color Boutiques, will debut at the JetBlue terminals at the Oakland International Airport and New York’s JFK.

The Color Boutiques join Benefit, 3FLOZ.com, L’Oreal and Sephora, both of which have launched similar beauty vending machines across the country. The Essie Color Boutiques will each hold 48 shades. 42 of the line’s permanent collection, including favorites such as Blanc and Ballet Slippers, will be available alongside six seasonal shades in addition to Essie’s beloved base and top coats.

Benefit and Sephora have seen success with their vending machines, which stock up to 30 bestsellers each and include interactive video screens to show you expert tips and tricks as well as allow you to access user-generated reviews and more. Those two brands have chosen to stick to airports and subway stations, but Essie will be launching the Color Boutique in select malls, too, so you can pick up a new polish whether you’re waiting for your flight or just browsing your favorite stores.

Images courtesy Essie

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Author:Fashion Trends Daily Staff

Fashion Trends Daily Editors deliver the scoop on fashion, beauty, celebrity and runway trends.