Glow with the Flow: Tatcha’s Newest Additions to the Water Collection

A fisherman from Okinawa, an island off of Southwestern Japan

A fisherman from Okinawa, an island off of Southwestern Japan

Whether the calendar says it or not, the heat wave that’s arrived in Southern California says it all: summertime is here. With temps reaching into the triple digits, it’s time to give your skincare routine a complete overhaul. If you’re experience dry flakes, dull skin and an allover grey pallor like we are, then the new additions to the Tatcha Water Collection are just the thing to give your skin some relief from this searing heat.

Tatcha Water Collection

Tatcha Water Collection

Vicki Tsai, San Francisco-based founder of Tatcha and one of WWD’s recently announced beauty innovators, has been sharing the secrets of Japan’s geisha with the rest of the world since the inception of her brand. Her latest discovery? A red algae that’s found off of the island of Okinawa that residents call “treasure from the god of the sea.” In the crystal blue lagoons of Okinawa, fishermen harvest the algae by hand, being careful to avoid disturbing the coral underneath the waves. The algae is both a prized part of the Okinawan diet and beauty ritual thanks to its ability to give skin a boost from the inside out. The sustainably gathered algae is then dried in the sun and integrated into Tatcha’s Water Collection, including the new Deep Hydration Firming Serum ($95) and Deep Hydration Revitalizing Eye Mask ($12 per set).

In her research, Tsai discovered that the special algae is packed with polysaccharides, which retain moisture. Combined with hyaluronic acid, which is known to hold 1,000 times its weight in water, the new serum and eye mask quench the skin with moisture and leave it hydrated, glowing and fresh. The new items contain a whopping 40% of Tatcha’s signature Okinawa red algae and hyaluronic acid complex to leave skin looking its best. Use the eye mask after a particularly long night and lock in moisture with the new serum for a double dose of moisture. Combined with the Luminous Dewy Skin Mist ($48) and the Deep Hydration Lifting Mask ($95 for a set of four), the Water Collection has everything you need to keep your skin looking its best no matter how high the temperature rises.

For more information, visit www.tatcha.com.

Images courtesy Tatcha

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.