After the success of the brand’s collaboration with Pantone Universe for 2012′s color of the year, Tangerine Tango, it’s no surprise that Sephora would repeat the colorful collab for 2013′s hue, Emerald — that’s Pantone 17-5641 Emerald if you want to be exact. The verdant hue is making an appearance on beauty staples and special occasion items alike, so you can celebrate all year long with this unique take on green beauty.
“What I love about this year’s Color of the Year collection is it’s electrifying and modern. Emerald evokes power and possibility, which are two things women should feel when they wear makeup,” said Sephora Pro Lead Artist Gilbert Soliz. “Sephora once again challenges women to envelope themselves in the trend color, from subtle effects to bold saturated statements, Emerald will energize the way you think and feel about color.”
According to Sephora, fans were snatching up Tangerine Tango items every six seconds during the month of launch, breaking sales records for the retailer and going above and beyond all expectations for the collaboration. The brand promoted the collection with pop-up installations on both coasts. We easily frittered away an afternoon at the L.A. pop up location held at The Grove shopping center, where we tested out all the products and enjoyed mini makeovers.
This year, Sephora hopes to continue the trend with their Emerald collection. Representing clarity, renewal and
rejuvenation, the color is a refreshing contrast to the high-energy, gung-ho attitude of Tangerine Tango.
Available in a multitude of finishes and textures, including glitters, creams, mattes and more (all in packaging inspired by the classic Pantone paint chips). The collection includes a greatest hits collectors, box which lets beauty junkies
experiment with emerald mascara, eye liner, eye shadows and more. Nail polish addicts can get their fix with the trio of nail lacquers and all beauty aficionados can appreciate brush sets.
For a very special night out, the collab offers a set of special false lashes featuring a subtle glint of emerald sparkle at the lash line, letting you show off your color of the year with every blink and wink.
The Sephora + Pantone Universe 2013 Color of the Year PANTONE 17-5641 Emerald Capsule Collection is available at Sephora stores and www.sephora.com
Photos courtesy Sephora