Hourglass Cosmetics to Open Flagship in Venice

Hourglass Femme Rouge Velvet Crème Lipstick

Hourglass Femme Rouge Velvet Crème Lipstick

L.A.’s Hourglass Cosmetics has never been one to follow the beaten path when it comes to beauty. When the brand launched in 2004, it was available only at Barneys New York locations, but later, in 2007, the label became available at Sephora stores, and according to founder and CEO Carisa Janes, the brand was changed forever. But later this year, Janes and Hourglass will open up the brand’s very first flagship in Venice Beach, L.A.’s hippest neighborhood for new beauty (Caudalíe just opened its West Coast flagship there) and retail.

Janes told WWD that the flagship would be open in the near future (no date has been set just yet), and that in addition to the new store, Hourglass would be expanding into a line of skincare to accompany the color cosmetics and complexion primers that have grown the company from a small niche label to one of Sephora’s top sellers.

Hourglass Extreme Sheen High Shine Lip Gloss

Hourglass Opaque Rouge Liquid Lipstick

“I’m very focused on continuing to build our core categories,” Janes said to WWD. “Our primer, our foundations, that’s where we have such a loyal following and we feel that we’ve really done something very special.” 

Currently, Hourglass is available online at Net-a-Porter as a part of the site’s newly expanded beauty offerings, as well as in 400 stores worldwide with distribution in Australia, Brazil, Mexico, the U.K., Italy, and soon, Hong Kong. And while it’s still a small brand in comparison to huge names such as Estée Lauder and Bobbi Brown, the brand’s innovative products, sleek packaging and highly-pigmented color cosmetics have given Hourglass cache in both the consumer and professional beauty worlds. And as for its next addition, Janes hopes to add a fragrance to the line and continue Hourglass’ focus on innovation.

For more information, visit www.hourglasscosmetics.com or www.sephora.com.

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Images courtesy Hourglass

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.