It’s a Ten: Make Up For Ever Introduces 10 New Primers

Make Up For Ever Step 1 Skin Equalizer

Make Up For Ever Step 1 Skin Equalizer

Nobody’s skin is perfect, which is made all the more clear now that L.A.’s experiencing a heat wave in the middle of winter, causing dry skin to take after the Exxon Valdez and combo skin to go crazy. And just in time to balance things out, Make Up Forever has added a brand new line of primers to it’s already extensive beauty offerings. The Make Up For Ever Step 1 Skin Equalizer ($36) is an innovative new line that addresses specific concerns and smooths your skin, giving you the perfect canvas for the rest of your routine.

“Like painters, who need a perfectly smooth, even-colored and flawless canvas, makeup artists require even-toned and smooth skin for an optimal and professional makeup result,” says Dany Sanz, founder of Make Up For Ever.

The ten different formulas are designed to target specific concerns, including redness, dry skin, oily skin, large pores and more. One group targets tone, adding radiance to skin with specially designed pigments that work with your natural skin tone. And while blue and yellow might seem extreme, the formula’s sheer pigments add radiance without looking like you’ve been dipping into finger paint. The other five formulas target texture, including the moisture level of your skin as well as fine lines and large pores. Each one is silky smooth and creates the perfect base for your foundations to last all day. Dot the formula you need just where you need a little fix. They’re also great for mixing and matching if you have multiple concerns. It’s everything you need to be primed and ready for anything.

Available at Sephora.

Images courtesy Sephora

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Author:Fashion Trends Daily Staff

Fashion Trends Daily Editors deliver the scoop on fashion, beauty, celebrity and runway trends.