Josie Maran’s Eco-Conscious Earth Day Essentials

Josie Maran

Josie Maran

Since 2007, supermodel-turned-cosmetics and skincare guru Josie Maran has been spearheading the green movement in the beauty industry. With her best-selling 100% pure Argan Oil selling at Sephora, QVC and other beauty emporiums, consumers have been introduced to Maran’s philosophy of eco-conscious beauty and have been slathering on her Argan Oil with wild abandon.

The eco-entrepreneur’s line now includes everything from skincare and beauty products, charity-conscious items and more, and there’s no sign of slowing down for the busy mom! With the release of her latest product, Argan Matchmaker Foundation, Maran’s is moving continuing to pave the way for smart cosmetics with smaller environmental footprints. To fête Earth Day, Fashion Trends Daily asked the natural beauty and guru of green living how anyone can be a little more Earth-friendly–with and without her best-selling products!

Josie Maran 100% pure Argan Oil

Josie Maran 100% pure Argan Oil

FTD: What are some easy ways for people to add some earth-friendly beauty to their everyday routine?

Josie Maran: Cosmetics sponges and other synthetic application tools create a lot of waste, so I use my fingers to  apply my makeup. If I do use brushes, I use organic ones I can wash over and over again instead of synthetic.

You can look for multi-tasking beauty products that are packaged in recyclable containers — things you can use for your hair, your skin, and your bod, even your hands and cuticles. My 100% pure Argan Oil is a perfect example of both. It’s rich in vitamin E and  essential fatty acids and is a great daily moisturizer that works on cuticles, stretch marks, even eczema.

FTD: Josie Maran Cosmetics is all about natural, pure ingredients, but knowing what’s not in our beauty products is just as important. What are some ingredients we should watch out for in our products?

JM: I watch out for parabens and synthetic fragrances. They’ve both been linked to health problems including asthma, reproductive issues, birth defects, respiratory problems, and even neurological disorders.

Josie Maran Matchmaker Powder

Josie Maran Matchmaker Powder

FTD: What are some of the beauty products you can’t live without?

JM: My all-time favorite beauty product (and my beauty secret) is my 100% pure, organic Argan Oil. It’s super nourishing and makes my skin glow. I also really love my new Argan Matchmaker Powder Foundation SPF 20 for its amazing chameleon pigment technology and added sun protection.

[Our] GOGO Instant Volume Argan Mascara is a beauty must-have, not only because it adds volume to my lashes, but also because it gives back to a great cause, City of Hope. Rare Elements Essential Conditioner is amazing and it smells great. I love Priti nail polish. It’s pretty, and non-toxic, and it comes from a responsible company. All huge pluses in my book.

Priti Polish

Priti Polish

FTD: What are some ways outside of the beauty world where you’re actively looking to be more green?

JM: At home my family and  I compost and recycle, eat organic foods, drive an eco-friendly car, and buy “green” whenever possible. We “walk the walk,” as they say.

Handling my business in an environmentally responsible way is very important to me. I want my company to do well by doing good—for people and for our planet. We just launched the new Model Citizen Campaign, my collaboration with models Angela Lindvall and Petra Nemcova to design limited edition 100% pure Argan Oils.  Proceeds from each of our bottles go to our favorite charities.  I’m donating mine to Women for Women International, an organization that helps provide female survivors of war with tools to become self-sufficient.

In August 2010, we partnered with the City of Hope cancer treatment center to launch the GOGO Natural Volume Argan Mascara. “GOGO” stands for Get One Give One, and for every mascara sold, we are donating one to a patient undergoing treatment. The scary connection between cosmetics and cancer was one thing that motivated me to develop my line. I’m all about making safe and healthy cosmetics.

FTD: What are some of the other way that Josie Maran Cosmetics promotes women’s issues worldwide?

There’s much more to the argan story than  glowing skin and gorgeous hair. The extraction of argan oil is a complicated process, and the Moroccan women who harvest and extract the oil have perfected their technique over the centuries. I’m super grateful for the hard work they do to help produce the precious “liquid gold” that’s in Josie Maran Cosmetics. In exchange, working to produce oil for us provides the women of rural Morocco with a steady income, a fair wage, good working conditions, plus literacy and other classes. Working in the co-ops empowers women in a traditionally male-dominated society. We’re committed to help protect the argan forests’ limited supply of trees by using responsible harvesting practices and reforestation. Josie Maran Argan Oil is Fair Trade-certified, and a portion of the proceeds go to Marocavie, a Moroccan nonprofit that promotes the sustainability of the Moroccan semi-deserts where our Argan Oil is harvested.

For more information on Josie Maran Cosmetics, visit

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.