Pam & Gela Resort 2015
When the girls behind Juicy Couture splashed onto the scene back in the late ’90s, they proved that they had an innate ability to create clothes that girls wanted to wear — those girls just didn’t know it yet. Yes, the brand will always be associated with terrycloth track suits and the celebrities that loved them, which is why Pam & Gela, the designing duo’s new line, is less reliant on diamanté derrieres and flashbulb-catching bling. Instead, Pam & Gela puts the focus on those clothes, which have one thing in common with Juicy’s legacy: they’re exactly what you want to wear.
For resort the line isn’t pushing the fashion lexicon forward, but Pam & Gela is a contemporary label, so P&G don’t have the heavy burden of innovation and high design resting on their bronzed shoulders. Instead, they’re out to design clothes that real girls, not socialites and celebrities, can wear to their real jobs, out with their real friends and feel comfortable and current all at the same time. For resort, the ladies showed a collection that featured, yes, terrycloth, but it was done in a tailored way that belied its comfort. You could snag a terry skirt or a pair of terry shorts, but you’d have to touch and feel them to know that they weren’t suede or some other material. Along with their go-to fabric, the duo showed plenty of rock-star ready leather jackets (Gela Nash-Taylor is the wife of John Taylor, you know, Duran Duran’s John Taylor), which have been one of the brand’s biggest sellers.
Pam & Gela Resort 2015
The collection leaned athletic, which is appropriate since sporty chic happens to be one of Resort 2015 prevailing trends, so you’ll want to snatch up the brand’s striped track pants or slouchy varsity jackets done in mesh, because while they’re not exactly gym-ready, they’re sure to catch some attention wherever you wear them.
But in addition to rebranding their label (it was previously called Skaist-Taylor), Pam and Gela have rebranded themselves, too. Now they’re designers and authors. The pair recently released The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand (Gotham), a memoir-cum-business guide for entrepreneurs and fashion fanatics alike.
Images courtesy Style
