Murad to Open L.A. Flagship Store

A rendering of Murad's first retail store in Los Angeles.

A rendering of Murad’s first retail store in Los Angeles.

To celebrate 25 years in the skincare business, Murad is moving into retail with its very first store. Situated on burgeoning West Third Street, the skincare brand is set to open a 1,500-square-foot global flagship in October to showcase Dr. Howard Murad’s skincare philosophy as well as the full range of 92 products from his line.

Murad is no stranger to brick-and-mortar environments. Not only does Dr. Murad run an inclusive health spa in El Segundo (just a short drive from the new store), Murad has been a longstanding partner with both Sephora and Ulta, though the flagship store will be one of the only places to carry Murad’s entire line. Customers will be invited to experience a skin consultation as an introduction to Murad’s inclusive skincare concept. Both a short consultation, lasting about five minutes, as well as a longer, more in-depth analysis called the the YouthCam Evaluation will be available. The YouthCam Evaluation, which can range fro 10-30 minutes, includes the use of a high-definition camera and Murad’s proprietary software to give shoppers a detailed look at fine lines, wrinkles, inflammation and other skin concerns.

A rendering of Murad's first retail store in Los Angeles.

A rendering of Murad’s first retail store in Los Angeles.

The store’s design is meant to encourage shoppers to feel and experience the products, with displays featuring videos and tester units divided into skin concerns. Shubin + Donaldson Architects and Esprey Consulting worked with Murad to create the space, which integrates a molecular motif to bring Murad’s medical background to the forefront both inside the store on the ceiling and on the store’s exterior.

Murad’s inclusive health philosophy is divided into three different facets, which include cultural stress, nutrition and topical skin care. The back of the store addresses cultural stress with an area where customers can create art and share them on social media. Inspired by Dr. Murad’s passion for painting, he wanted to give customers a chance to express themselves and relieve a bit of cultural stress.

Murad doesn’t have plans to open other retail stores at the moment, but L.A.’s Third Street, with Fashion Trends Daily favorites Le Labo, Benefit Cosmetics, Flight001 and more, is sure to welcome the doctor with open arms.

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Images courtesy Murad.

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.