Sephora Brings the World’s First Experiential Beauty Tent to Coachella

Sephora Collection Beauty Studio

Sephora Collection Beauty Studio

If you’re one of the lucky ones headed to Indio for the nonstop music and festivities of Coachella, Sephora is giving you a lush desert beauty oasis via the Sephora Collection Beauty Studio – an air conditioned escape for  Coachella revelers to freshen up and recharge their batteries between sets.

As Coachella’s exclusive beauty sponsor, Sephora is offering visitors access to its very first high-tech experiential beauty environment. Inside the huge 40′ by 40′ tent, you’ll find nine makeup stations manned by Sephora Pro artists ready to touch up desert-weary music fans. You’ll also be able to try out some of the great new products from Sephora Collection, charge up your phones so that they’re ready for selfies and more. In addition, the tent will be equipped with a photo booth and massive LED screens with access to Sephora’s new Beauty Board (Read our story on the Sephora Beauty Board here.), so you’ll be able to share and connect with beauty fans at the festival and around the world.

Stop by and you might see a few famous faces, too, since Sephora is not only touching up festivalgoers, but festival performers such as Elie Goulding, Kate Nash, Lorde and Lana del Ray. Whether you’re a VIP or not, all visitors will get an exclusive hair tie and a special discount code to use at Sephora’s Palm Desert location or online.

And as a bonus, Sephora VIB and VIB Rouge members get quick access to the tent, its air conditioning and all the beauty studio. Sometimes, being an insider does have its perks. Can’t make it? Check out all the action on social media by checking #SephoraCoachella.

Shop the Sephora+Pantone Universe Color of the Year collection:

Images courtesy Sephora

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Author:Fashion Trends Daily Staff

Fashion Trends Daily Editors deliver the scoop on fashion, beauty, celebrity and runway trends.