Sephora is Getting Into the Subscription Game

Sephora's Play! subscription box

Sephora’s Play! subscription box

It’s about time: the biggest name in beauty is finally throwing its hat into the subscription shopping arena. Next month, Sephora is debuting Play! by Sephora, a new subscription shopping service that will give the store’s loyal shoppers a chance to sample the latest releases from the biggest names in beauty. But because it is Sephora, it’s not just a humdrum selection of samples — Play! offers up interactive tutorials and more so everyone can learn to use the selections with tips and advice from Sephora pros.

Not everyone will have a chance to get in on Play! Boston, Columbus, and Cincinnati will have first dibs come September (with more cities to come in 2016). So beauty obsessives in those cities will be able to subscribe for a selection of monthly picks and previews from established favorites for just $10. Included with the samples are a Spotify playlist and a Play! Book filled with special vouchers. Bring one of these Play! Book coupons into a Sephora location and you’ll be able to get a one-on-one consultation on just how to use each and every product. Also coming soon: Play! Dates, which will allow subscribers to get together in stores and mingle, share tips and tricks and show off their skills via social media.

We got a sneak peek into the very first Play! by Sephora box and we can share that the first group of lucky ladies (and guys!) will be getting glam with Sephora Collection Rouge Infusion Lip Stain in Peony, Marc Jacobs Beauty Highliner Gel Eye Crayon in Blacquer, Ole Henriksen Sheer Transformation moisturizer, Bumble and bumble Hairdresser’s Invisible Oil and Glamglow Supercleanse facial cleanser. Future boxes will include fragrance samples, too.

For more information, visit

Images courtesy Sephora

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Author:Fashion Trends Daily Staff

Fashion Trends Daily Editors deliver the scoop on fashion, beauty, celebrity and runway trends.