Get it Now: Shiseido Wetforce Ultimate Sun Protection Lotion

Shiseido Wetforce Ultimate Sun Protection Lotion Broad Spectrum SPF 50+ For Face/Body

Shiseido Wetforce Ultimate Sun Protection Lotion Broad Spectrum SPF 50+ For Face/Body

When the sun comes out, the SPF comes out right along with it — especially here in Southern California. While most folk start to fret about their sunscreen when the calendar inches closer to summertime, here it’s a year-round concern. Add the ocean salt, the surf spray, poolside lounging and splashing into the equation and you’ve got even more to worry about. But now, we’ve found a formula that works even better after the addition of a little H2O — yeah, you heard right.

The new Shiseido Wetforce Ultimate Sun Protection Lotion Broad Spectrum SPF 50+ For Face/Body ($40) is a riff on the brand’s tried-and-true formula (you’ll likely recognize the packaging, which hasn’t changed in years), but add bit of water, whether it’s from the pool or the Pacific, and it becomes even more effective — and yes, even sweat counts. The formula also includes plenty of beneficial ingredients to help prevent skin dryness and keep your skin looking great all summer long. It’s also super thin, so it doesn’t feel heavy or clogging when you spread it on your skin. Broad-spectrum UV protection helps reduce the appearance of photo-aging (think wrinkles, discoloration and sun spots) with Shiseido’s exclusive SuperVeil-UV 360 technology.

So feel free to head out, because with SPF 50+ and the Wetforce technology, this formula beats just about any other one out there.

Available at Sephora.

Images courtesy Sephora

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Author:Fashion Trends Daily Staff

Fashion Trends Daily Editors deliver the scoop on fashion, beauty, celebrity and runway trends.