5 Minutes with Louise Roe: Her Red Carpet & Shopping Secrets

Louise Roe for Caché

Louise Roe for Caché

No offense to my besties, but I’m inviting Louise Roe over to get ready with me before my next big event. My top three reasons: 1. She jumps at the chance to indulge her inner girly girl. 2. She does it with a glass of bubbly. 3. There’s a lot of giggling involved and — I’m guessing — a fair amount of embarrassing dancing around to all manner of music. And no apologies!

I met up with the lovely TV host at The London Hotel in West Hollywood in the heart of Awards season while she was promoting her new position as ambassador to Caché, the recently re-invigorated specialty retailer known for its affordable take on eveningwear. And I came away with a reminder that I had forgotten: Enjoy the sensual art of getting ready. Ha. Sounds simple, but try it when you have an impatient husband urging you to get a move on, a daughter who wants to know when she can get more rubber bands for her Rainbow Loom, and a dog who is sitting at your feet on the bathroom rug. Add in our voracious appetite for sizing up red-carpet looks and distilling everything down to that one moment of perfection (or not so much), and you have a recipe for missing the entire fun (yes, fun) of getting glammed up.

Caché Black Faux Leather Pieced Gown

Caché Black Faux Leather Pieced Gown

“I really believe in the whole getting ready ceremony,” said Roe. “New Years Eve, I was getting ready with my best friend and I looked at her and we were helping each other make up … and we were laughing and the music was on and I said, ‘Do you think this might be the best part of the whole night?’ It’s that energy in the air and everything’s ahead and that magical anticipation.”

And Roe, who is Caché’s first spokesperson (that management can recall, at least), seemed just as excited about the new collection and racks of sparkly, new evening gowns hanging on racks on the terrace. “This season’s collection was just extra pizzaz and edge for me in those bright gemstone tones and the cutouts on the back and the real details. They were still very elegant but there’s something modern and edgy,” said Roe, who was eager to take one of the sparkly rose gold numbers for a test run at an upcoming event.

Her excitement was infectious, so we asked Louise to divulge her secrets to getting glammed up — and liking it — and for her favorite budget-friendly shopping haunts!

Louise Roe

Louise Roe

Louise’s Foolproof Dressing Tips:

Phone a friend. “Have a friend there so it doesn’t feel like a rush. I’m sorry, but boyfriends and hubbys don’t count! It needs to be a girl.”

Pour one on. “I’ve got to say, there’s usually a cocktail involved. It’s usually champagne or gin and tonic. They do a great one [at the London Hotel]. It’s this amazing Hendricks cocktail with cucumber. And I learned in NY to add a little pepper. It makes the flavor more sharp.”

Great music is a must!

It’s all about sharing. “Have a girlfriend or two whose opinion you trust, if you are going to be doing little runway shows and trying on things and switching out handbags. It’s all about sharing and experimenting.”

Have fun. “Remember that fashion is supposed to be fun, because sometimes people forget.”

Louise’s Savvy Shopping Haunts:
We love that Louise loves a good deal and is an online shopping fan!

  • It’s got to be affordable!
  • Shoedazzle is my [footwear] secret weapon. (Louise was wearing a great silver pair for $60)
  • Piperlime
  • Of course, Caché for affordable, fun evening wear.
  • Asos! “I just got a coat — a block collar coat with the collars up — and three friends in the industry bought it during NY Fashion Week. They were like, ‘Im sorry, but I’ve got to tell you something.’”
  • BaubleBar

Shop our favorite Caché looks:

Images courtesy Caché

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Author:Michelle Dalton Tyree

Fashion Trends Daily is the brainchild of Michelle Dalton Tyree. She is the former West Coast Retail Editor for Women’s Wear Daily, Fashion Editor for The Japan Times, and founder of former L.A. luxury boutique Iconology. Michelle is frequently quoted about fashion retail trends in major media outlets such as NPR, KPCC, The Inside Source and the New York Times. She has developed content for many luxury brands and retailers and has written for Allure, Worth Global Style Network, Footwear News and other media outlets.