A Collaboration for Fashion’s Hungriest: Urban Decay and Eddie’s Pizza

A salad split for two and Diet Coke may be the meal du jour of the fashion set for Mercedes Benz Fashion Week, but we are all for refueling when we’re racing (er, hobbling) from show to show in our heels. But there’s not always time for a stop at Bar Boulud when you’re jetting from Lincoln Center to off-site presentations. Leave it to the forward-thinking team at Urban Decay to think ahead and add some color to snacking on the go. The edgy makeup brand teamed with NY institution Eddie’s Pizza for a fashion pick-me-up like no other: The Fuel Your Fashion Week pizza cart and delivery service.

We were very excited to receive our invitation-only tickets nestled in a pizza box and delivered to our hotel room, and could hardly wait to hunt it out. We spied it parked just outside of Lincoln Center just in time, after deep hunger pangs set in and threatened to send the Fashion Trends Daily team into low blood sugar fits. (And, speaking of fits, one angry New Yorker in a 9/11 NYPD T-shirt who walked by the cart proclaimed Eddie’s a hazard to our national security and stood cross-armed and ranting in front to call the police and complain.)

The only hazard we were concerned about was overeating these piping hot, yummy pies. Eddie’s Pizza is known for its thin-crust pizza (we almost mistook the dough we saw for a tortilla). We loved the flavor and makeup inspired names: The Naked (named for their oft sold-out palette) a cheese and basil treat; the Smoky an edgy smoked mozzarella and pepperoni twist to traditional pizza. We gorged ourselves on the special, which was a buffalo chicken option and the Naked, low-fat mozzarella and skim ricotta, basil and olive oil that rings in at about 270 calories – the perfect fashion math!

With our renewed spirit and full bellies (sucked in, naturally), we also gleaned a little Urban Decay scoop: A new formula of eye shadow is set to debut in 2012 and their Book of Shadows Vol. 4 is already sold at Sephora. And who knows, the Eddie’s team said that their just might be a possible Eddie’s expansion to the West one day. Cheers to that, we say.

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Author:Fashion Trends Daily Staff

Fashion Trends Daily Editors deliver the scoop on fashion, beauty, celebrity and runway trends.