Alton Brown Teams with hook+Albert for Brash Bow Ties

Alton Brown for hook+Albert

Alton Brown for hook+Albert, The Salmon Hunger bow tie

Food meets fashion in the hook+Albert’s latest collaboration. Alton Brown, Food Network host and bow-tie aficionado, has helped design (and name) a small capsule collection of reversible bow-ties for the growing menswear brand. Available today, the five styles span traditional and more dandyish shapes in an array of patterns and colors for just $65 each.

“I was walking down the street one day thinking about how I really wanted to make some bow ties,” said Brown. “I looked at my bright orange shoe laces I’d just bought the week before and wondered…who made these things?  Luckily the hook+Albert wrapper was still in the trash so I dug it up and called them up.”

I'll Take Manhattan bow tie

I’ll Take Manhattan bow tie

Five styles are available in the Alton Brown collection, including diamond point, butterfly and batwing styles (a few  are reversible, too). 100 of each style were made available today exclusively on hook+Albert’s Web site. The styles range from subdued plaids (I’ll Take Manhattan, pictured above) to more fashion-forward styles, such as the Salmon Hunter, which combines menswear’s print du jour, camouflage, and combines it with a preppy pink and orange plaid. All of the bow ties are self-tie, meaning guys will have to refer to hook+Albert’s instructional guides to school themselves on just how to tie these bad boys. Brown’s often seen wearing bow ties during his hosting duties on Iron Chef America and Cutthroat Kitchen on Food Network, so fans of him — and of Food Network — shouldn’t be surprised to learn that he had a major hand in the design and fabrication (as well as the cheeky culinary names, such as Cherry Wine Pie and Midnight Jam) of his collection.

Alton Brown for hook+Albert

Alton Brown for hook+Albert

hook+Albert, which started as a company that only offered socks and other accessories, has expanded to include brightly colored shoe laces, cufflinks, lapel flowers and even elbow patches for guys to add to their favorite sweaters or blazers. They’ve even managed to make loafer liners more fun by offering them in bright, bold colors.

The Alton Brown collection is available at hook+Albert’s Web site.

Images courtesy hook+Albert

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.