Anna Sui Teams with O’Neill for a Festival-Ready Collab

Anna Sui x O'Neill

Anna Sui x O’Neill

With Coachella just around the corner, brands are gearing up to give festival gals everything they need for those Instagram-worthy OOTD snaps. Leave it to New York design icon Anna Sui and Santa Cruz-based surf label O’Neill for a collab that gives those boho babes everything they need for those sizzling desert sets and those lazy mornings lounging at the Viceroy pool.

Fans of Sui’s work might already be familiar with a few of the prints in the collection, which draw from her greatest hits.

“We used prints from my past collections, and then adapted the looks to be more beach-friendly,” Sui said at the collaboration’s New York City launch.

Anna Sui x O'Neill

Anna Sui x O’Neill

The collection, which is in stores and online now, includes plenty of Sui’s trademark rock edge, but thanks to O’Neill’s surf and sun heritage, the pieces strike the perfect balance of bohemia and badass. Crocheted cardigans and knit-embellished swimwear are sure to be a hit by the beach and pool, but pieces influenced by California icons such as Michelle Phillips, Joni Mitchell, and the ladies of Laurel Canyon will definitely make appearances away from the splashing waves.

“It’s exciting. It’s kind of like a new beginning again,” Sui told “We’ve had so much reaction from all the stores and press—it’s like when I first started. It’s got that same feeling. It’s wonderful.”

The 14-piece collection is priced from $44 to $100, which will appeal not only to Sui’s existing customer base, but draw in a whole new legion of fans, especially younger girls and surfer babes that might not be familiar with Sui’s style. 

The Anna Sui for O’Neill collection is the latest in a series of collaborations for both Sui and O’Neill. Sui has lent her design chops to Coach and Tumi for one-off collaborations that included handbags and luggage and O’Neill is fresh off a collaboration with British heritage print house Liberty of London.

Images courtesy O’Neill

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.