A look from Greg Lauren’s collaboration with Banana Republic
After last year’s collaboration with Timo Weiland, the CFDA and Banana Republic are teaming up again — this time, with L.A.-based Greg Lauren for a capsule collection of 16 menswear pieces set to debut in-store in time for holiday. The Greg Lauren for Banana Republic menswear collection will be available in select Banana Republic stores, including The Grove the Third Street Promenade. Fitting, because the entire collection is designed, cut, and sewn right here in Los Angeles.
“We’re thrilled to continue our work with the CFDA to support emerging designers by helping them scale their business and broaden their visibility,” says Michael Anderson, senior vice president of design at Banana Republic. “Greg is a true artist who puts his heart and soul into every piece he creates. We share a passion for the details and had a great time playing with ways to marry our signature styles through his artistic approach.”
Greg Lauren, nephew of Ralph Lauren, has emerged as a distinct voice in menswear, brinigng together Old West details with modern silhouettes that stand in stark contrast to the Italian tailoring tradition with paperbag-waist trousers, looser fits, and treated fabrics that look like they’ve been back and forth on the Oregon Trail. The holiday capsule brings his utilitarian workwear sensibilities together with Banana Republic’s classic American sportswear for a unique addition to the current menswear landscape.
“Banana Republic is an iconic American retailer and I’m excited to be collaborating with them as I continue to expand my business,” says Lauren. “This collaboration is helping me explore new ways to extend my production capacity and test new ways of working while still maintaining a very hands-on approach to my craft.”
The 16-piece collection features what Lauren calls essentials, though most men might find them more like luxe add-ons to their wardrobes. Designed around the idea of a man who needed a three-day wardrobe for an adventure in the mountains, a trip to the beach, and a black-tie gala in one bag. Knit lounge pants, a relaxed-fit flight jacket, patchwork outerwear, and an über-luxe cashmere topcoat are all on offer, in addition to a laid-back take on black tie in the form of a tuxedo jacket paired with a linen shirt. Like the Timo Weiland collaboration, the prices will be higher than Banana Republic’s standard offering, with pieces ranging from $178 to $3,000.
“Our partnership with Banana Republic has allowed two designers the opportunity to grow and expand their consumer and production capacities in ways that otherwise may not have been possible,” Steven Kolb, president and CEO of the CFDA, said in a statement. “We are happy to be able to work with an iconic American brand like Banana Republic and look forward to debuting the Greg Lauren for Banana Republic collection this holiday.”
The Greg Lauren for Banana Republic menswear collection will be available in select stores on December 6. For more information, visit bananarepublic.gap.com.
Images courtesy Banana Republic
