Guys are Getting Their Very Own Target Collab

The Target Collective

The Target Collective

Menswear has been obsessed with homegrown labels and Americana — especially Made in the USA goods — for years now. But those heritage brand and small batch production labels have often been hard to find, since they’re usually only carried in specialty boutiques and menswear stores. But Target is changing all that. The collab-happy mega store is giving guys a chance to shop some of the biggest names in menswear and men’s accessories with its latest initiative: the Target Collective.

Past collabs have had a few items designed for guys (including the CFDA Neiman Marcus collection a few years ago, which included pieces from Thom Browne and rag & bone, and the Missoni collection as well), but the Target Collective — which launches March 15 — marks the very first time that Target will be releasing a collaboration aimed just at guys. The brands include Iowa’s Locally Grown, San Francisco’s own Taylor Stitch, irreverent stationery brand (and FTD favorite) Terrapin Stationers as well as men’s bag and accessories manufacturers Billykirk, Owen & Fred and Duluth Pack.

“What excites me about this program is that we’ve curated brands we think our guests will love, and that we’ve worked with each brand to co-create products specifically with our guests in mind,” said Kathee Tesija, chief merchandising and supply chain officer at Target. “By exploring innovative partnerships like Target Collective, we’re bringing newness to our assortment and offering our guests easy access to stylish, well-crafted, quality products they’ll find only at Target.”

The Target Collective will present Made in the USA goods from the brands, many of which already have cult followings in menswear circles and avid readers of men’s magazines such as GQ and Esquire. The collection includes accessories such as tooled leather belts, bags and travel gear as well as apparel, such as button-up shirts and graphic tees. The collection is priced from $10 to $270, with most pieces coming in under $100.

The Target Collective hits Targets website on March 15. For more information and to shop the Target Collective, visit www.target.com.

Images courtesy Target

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.