Gwyneth Paltrow Brings Goop Pop-up to the Brentwood Country Mart

Gwyneth Paltrow

Gwyneth Paltrow

Gwyneth is on a roll. Earlier this week, the actress hosted an online “yard sale,” at her lifestyle site Goop, where she was doing some haute spring cleaning and offering choice pieces to her loyal Goop readers. Along with her BFFS Miranda Kerr, Nicole Richie, Kate Hudson and more, Paltrow was offering everything from shoes and bags to home goods and more. The proceeds of the virtual closet cleanse went to charity, but Paltrow’s not sitting on her laurels after the success of the sale (it crashed the Goop site). For the very first time, Gwyneth will be bringing Goop into the world of brick and mortar retail at L.A.’s Brentwood Country Mart.

Starting Monday, the actress will be running a weeklong popup at the celeb-loved shopping destination, which she announced via Instagram:

Details are still scarce when it comes to what will actually be inside the store, but if it’s any reflection of the offerings online, expect a tight edit of Gwyneth’s favorite things: home goods, accessories and apparel from her favorite brands (think L.A. gal Clare Vivier and swimsuits from super-hot label Cushnie et Ochs) alongside a few offerings from her best girlfriends such as Tracy Anderson and more.

Images courtesy Gwyneth Paltrow and Goop




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Author:Fashion Trends Daily Staff

Fashion Trends Daily Editors deliver the scoop on fashion, beauty, celebrity and runway trends.