Suit up ladies and gents. Put your fashion armor on and velcro your Isabel Marant wedge sneaks. The Marant mob is coming and you’re going to have to be nimble and ready for all manner of sartorial sword fighting come November, because H&M just announced that its newest designer collab is with French fashion darling Isabel Marant. And for the first time, Marant will create a men’s collection as well. (Be forewarned, gentlemen: H&M harpies will snap up your clothes, too!)
The collection will be available starting November 14 in about 250 stores worldwide and online and will feature clothing and accessories for women, men and teenagers.
“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honor,” said Marant in a statement released by H&M today. “I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: You dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: My take on fashion is all about personality.”
Isabel Marant wedge sneaker, available at Forward by Elyse Walker.
Marant’s style may be stylishly laissez-faire but her legions of fans are anything but, and you can expect them out in full force for the launch of this collab in November. The Parisian designer, who graduated from the prestigious Studio Berçot in Paris, actually launched her eponymous line in 1994 and has long had a cult following of chic fashion editors and style cognoscenti who adore her take on boho style mixed with masculine tailoring. But it was the launch of her wedge sneakers that rocketed her to the sartorial stratosphere a couple of years ago. The shoes sparked not only a massive clamoring and back-alley boutique tales of desperation to acquire the sneaks, but launched a massive footwear trend, many imitators and a legion of new fans not only for her footwear but for her ready to wear. Her clothes are routinely photographed on some of fashion’s biggest forces, from Jessica Biel to Alexa Chung, Victoria Beckham and many others.
Of all the many “admirers” who created similar versions of her sneaker and, well, ran with it, Marant told the Telegraph earlier this year that “everybody who has the wrong one looks quite bitchy, very vulgar, when mine are not at all.”
To that we say: Mme Marant, you have not truly seen bitchy and vulgar until you lay eyes upon the women clawing at your clothes in H&M this November. May the force be with us!
Watch Isabel Marant talk about the new H&M collab here:
Images courtesy of H&M and Forward by Elyse Walker
