Launch We Love: Rachel Roy Teams with Lauren Bush for FEED India

Rachel Roy FEED India Collaboration With Lauren Bush Lauren

Rachel Roy FEED India Collaboration With Lauren Bush Lauren

Charitable label FEED has teamed up with Clarins, DKNY and more in the past, but no matter the partner, the message is always the same: Buy a FEED item and you not only get an accessory, you’re helping give food to people in need. In her latest project, FEED founder Lauren Bush Lauren teamed with fashion designer Rachel Roy for the FEED 100 India tote, which provides 100 school meals to children in India.

Rachel Roy FEED India Collaboration With Lauren Bush Lauren

Lauren Bush Lauren and Rachel Roy

Roy, who is half Indian, traveled to India to work with local artisans on the bag’s print and tassels. Available in two different prints, the FEED 100 India tote is a collaboration between Lauren Bush Lauren’s FEED charity and Roy’s own Kindness is Always Fashionable initiative, which works to combine fashion and charity with various projects (including the designer’s last project with Deepak Chopra). In addition to providing school children with food, the FEED 100 India tote provides Indian families with stable jobs and daily necessities that are often hard to come by in impoverished parts of India.

The paisley-meets-heart print bags feature an interior zip pocket emblazoned with Rachel’s quote, “Kindness is always fashionable,” hand-tied tassels and traditional block-printed fabric. As per usual with all FEED projects, the bags also feature the number of meals provided by each item (in this case, 100). What onlookers won’t know, however, is that the bag helps more than just hunger.

Rachel Roy FEED India Bags

Rachel Roy FEED India Bags

Roy insisted that the artistans responsible for manufacturing the bags be given health insurance, fair wages and more, which means that the entire project will be affecting upwards of 200,000 people in addition to the school meals that the bags will provide.

Now that’s food for the soul.

The Rachel Roy x FEED India Bags retail for $78 each and are available at and as well as retailers such as Bloomingdale’s, Bergdorf Goodman, Lord & Taylor and more.

Images courtesy Rachel Roy

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Author:Fashion Trends Daily Staff

Fashion Trends Daily Editors deliver the scoop on fashion, beauty, celebrity and runway trends.