Smashbox & Wildfox Team Up For “The Perfect Pair”

Courtesy Instagram/Smashbox

Courtesy Instagram/Smashbox

Two of L.A.’s hottest go-to brands are coming together in an unexpected way this fall. Wildfox, your go-to for super-soft tees and sweatshirts (political or not) and recently, one-of-a-kind statement sunnies, is teaming up with Smashbox, one of the biggest names in beauty. The result? The Smashbox x Wildfox “The Perfect Pair” collection, a 10-piece collection that pairs one of Wildfox’s frames with a shade from Smashbox’s Be Legendary Lipstick Collection.

We’ll admit it, we’ve secretly matched our shades to our lipstick before, but we couldn’t help but wonder how this clever pairing came about.

“In our initial collaboration meeting with Smashbox, this was the first idea that came to everyone’s mind, which was even more reason to call it ‘The Perfect Pair,'” said Jimmy Sommers, Wildfox founder and chief executive officer.  “Accessories are such a major part of any outfit, as is your beauty/lipstick choice, so to match 10 of our staple sun styles with 10 Smashbox lipsticks to create ‘The Perfect Pair’ was a no-brainer.”

Lip Service in Red & Unzipped

Lip Service in Red & Unzipped


Now, don’t expect to find a Pantone match of lipstick to sunnies. Wildfox’s Sommers told Fashion Trends Daily that the lipsticks and sunglasses are not meant to be an exact match.  “But even within the pairing, the lipstick and sunglasses complement each other so well.”

The Wildfox x Smashbox collection is available starting today at Wildfox’s website. The 10 shades, which were handpicked by Smashbox global pro lead artist Taylor Davis, range from a wear-everywhere nude pink to bolder shades, such as a mega-glam red and even a black. As for the lipsticks themselves, the formula (whether you choose a creamy shade or a luminous satin) is infused with moisturizing shea butter and vitamins C and E. Plus, Smashbox tested every shade in its L.A. studio to guarantee that each hue stays true in photographs — selfies included — and lasts all day.

Like the lipsticks, the sunglasses on offer run the gamut of style, too. You can choose from lip-shaped frames and round ones, including Wildfox’s now-iconic Bel Air style (a favorite of the street style set). Ranging from $169 to $199, the Perfect Pair collection is a cheeky way to wear your L.A. pride loud and proud.

Of course, don’t forget to swipe on your favorite lipstick hue before you head out.

“To update your look and transition from season to season, try a new lip color with your new shades,” said Smashbox global pro lead artist Lori Taylor Davis. “New shade, new shades!”

For more information, visit

Images courtesy Wildfox

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Author:Michelle Dalton Tyree

Fashion Trends Daily is the brainchild of Michelle Dalton Tyree. She is the former West Coast Retail Editor for Women’s Wear Daily, Fashion Editor for The Japan Times, and founder of former L.A. luxury boutique Iconology. Michelle is frequently quoted about fashion retail trends in major media outlets such as NPR, KPCC, The Inside Source and the New York Times. She has developed content for many luxury brands and retailers and has written for Allure, Worth Global Style Network, Footwear News and other media outlets.