Sophia Amoruso Brings Nasty Gal Back to eBay

Sophia Amuroso at Lucky FABB

Sophia Amoruso at Lucky FABB

Nasty Gal CEO and L.A. transplant Sophia Amoruso has plenty to celebrate. Her book, #GIRLBOSS (Portfolio), hits store shelves tomorrow and she’s teamed up with eBay for a special 10-day charity auction to benefit the new #GIRLBOSS foundation. The move takes Nasty Gal right back to where it started, the down and dirty world of online auctions, but according to Amoruso, there’s no better way to celebrate her success than going back to her roots.

“EBay is where it all began,” said Sophia Amruoso, founder and CEO of Nasty Gal. “To break the rules, find success, and then be invited back by this auction giant to do a special charity auction is very symbolic.”

The auction, which will go live on May 19 at 4 p.m. PST, includes over 30 items, some of which come right from Amoruso’s closet. Longtime Nasty Gal fans will recognize the East West Musical Instrument Parrot leather jacket alongside choice pieces from Moschino, Comme des Garçons, Alaïa and Karl Lagerfeld.

Selections from the auction

Selections from the auction

Proceeds from the auction will benefit the #GIRLBOSS Foundation, which Amoruso established to help other reach their goals and maybe become CEOs of their own companies without having to resort to shoplifting and other working menial jobs while they build their brands.

“Creativity and business acumen don’t always go hand in hand,” Amoruso said of the #GIRLBOSS Foundation. “I want to give other creatives the opportunity to find the entrepreneur inside themselves and teach them how to build their own platform.”

Bidding begins Monday, May 19 at 4 p.m. PST at Bids start at $300.

Shop our favorite Nasty Gal pieces:
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Images courtesy Lucky and Style

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Author:Fashion Trends Daily Staff

Fashion Trends Daily Editors deliver the scoop on fashion, beauty, celebrity and runway trends.