Valley Glam: Lisa Rinna’s Belle Gray Boutique Hosts Decadestwo Pop-up Store

Decadestwo and Belle Gray Lisa Rinna pop up

In Hollywood, deals are inked over power lunches. But in West Hollywood boutiques, fashion moments are more likely to be made over a pair of Louboutins. This is precisely how Dancing With The Stars alum and Belle Gray boutique owner Lisa Rinna agreed to host a pop-up store with her friend Christos Garkinos, co-owner of Decadestwo, the much-touted, ready-to-wear resale shop owned by Garkinos and Cameron Silver.The idea, well...popped up while Rinna was trying on a pair of Louboutins at Decadestwo on Melrose, where she has been a longtime shopper. Together the pair decided it was high time to turn up the heat on high style in the Valley, with her 7-year-old Sherman Oaks shop serving as the conduit for delivering Decadestwo's brand of designer chic.The first Decadestwo pop-up opened to much fanfare in New York last year, and Garkinos hasLisa Rinna models a dress for the Decadestwo/Belle Gray sale on Hautelook (Photo courtesy of Hautelook)

not only taken it back to New York, but to San Francisco and Houston, other parts of L.A., and now Rinna’s Sherman Oaks store.

“The Valley women will not know what hit them,” Rinna told Fashion Trends Daily while at home doing her own highlights. “I’m crossing my fingers that it’s really, really successful because you want to be able to do it again.”

Garkinos is just as giddy. “We’ll have to call the 911 in the 818,” he said, referring to the Valley’s 818 area code. Currently, about 20 percent of Decadestwo’s customers are from the Valley.

Decadestwo will be offering about 500 hand-selected pieces for the Belle Gray pop up, from Little Black Dresses to gowns, a fur vest, shoes and more. Members-only shopping site Hautelook is a partner with Decadestwo on its pop ups and will also host a 48-hour sale of select pieces exclusive to the Belle Gray event. An enviously in-shape Rinna modeled all of the pieces that will be available on Hautelook.

Rinna, whose reality show (“Harry Loves Lisa”) with husband/boutique co-owner/actor Harry Hamlin is set to premiere October 6 on the TV Land network, joked that it was this collaboration that was the one giving her jitters. And she said that she is doing everything to ensure that the pop up is a huge success. Rinna has put the call out to all of her besties and loyal celebrity shopping clientele: Denise Richards, Lara Spencer, Tori Spelling, Ali Sweeney, Nancy O’Dell and Garcelle Beauvais Nilon (also a longtime Decadestwo client), to name a handful.

Lisa Rinna pop up shop

(Photo courtesy of Hautelook)

Despite the recent face-melting heatwave in L.A., Garkinos said his clients have been hungrily snapping up shearling at his West Hollywood boutique. “And in 115 degree heat!” So selling fall pieces in the unrelenting sauna that is the Valley shouldn’t pose much of a problem.

Hautelook vice president Carlota Espinosa said Hautelook has been doing well with fall looks. “The biggest trends members are snapping up on Hautelook right now are the ‘essentials,’ said Espinosa. “The perfect cashmere sweater, a fitted boy blazer, skinny jeans and, of course, a designer handbag from Decadestwo.” The company currently hosts two Decadestwo sales per month.

Belle Gray customers are of two minds this fall. Cozy cashmere sweaters are going quickly, Rinna said, as are structured dresses that she dubbed, “Victoria Beckham knock-offs.”

And Rinna is not afraid of shoppping for knock-offs or mixing lower-priced pieces into her wardrobe, even though she still loves her Loubies and Lanvins.

“I just got a great pair of Steve Madden lace-up, combat boots for $129,” she said delightedly. “I love vintage. I love to shop. I’m a shopper.”

So, if she wasn’t running a store, raising kids and doing TV, what would she be doing? “I was definitely a hair stylist in another lifetime,” joked Rinna.

And with that she hung up to go rinse out her hair color. Oh, and what about those Louboutins that launched this very event? Never made it home with her. But don’t weep for her just yet. Said Rinna, “I bought a pair of Lanvins instead.”

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Author:Michelle Dalton Tyree

Fashion Trends Daily is the brainchild of Michelle Dalton Tyree. She is the former West Coast Retail Editor for Women’s Wear Daily, Fashion Editor for The Japan Times, and founder of former L.A. luxury boutique Iconology. Michelle is frequently quoted about fashion retail trends in major media outlets such as NPR, KPCC, The Inside Source and the New York Times. She has developed content for many luxury brands and retailers and has written for Allure, Worth Global Style Network, Footwear News and other media outlets.