DvF’s Journey of Dress Continues into 2014

DvF Journey of a Dress

DvF Journey of a Dress in Los Angeles

Legendary designer Diane von Furstenberg celebrated her most iconic design — the wrap dress — with a glitter-filled, golden collection that walked New York Fashion Week and kicked off an exhibit in Los Angeles’s LACMA entitled Journey of a Dress. The star-studded event brought together a retrospective of iconic wrap dresses as well as a bevy of DvF portraits that walked viewers through the history of the dress itself and the woman who created it. As the exhibit comes to a close on May 1, DvF isn’t stopping the celebration.

FTD was on hand to witness the paparazzi snap shots of Anna Wintour and Christian Louboutin along with one of the last sightings of Gwyneth Paltrow and Chris Martin together. Also on hand was Amazon founder Jeff Bezos and model of the moment Coco Rocha, making the exhibit’s opening a veritable who’s who of Hollywood, amd the fashion and tech industries. The designer keeps the party going, because she’ll be launching a digital campaign to celebrate the wrap dress for the remainder of 2014, enlisting huge names from the fashion industry such as social media-savvy Rocha, Hollywood actresses and influential style bloggers from around the country.

Coco Rocha

Coco Rocha in DvF

The project, also titled Journey of a Dress, will live on DvF’s web site and span the social media world with tweets, Instagram photos and more from the roster of women that von Furstenberg has enlisted. Coco Rocha kicked off the celebration while she emceed DvF’s Fall 2014 fashion show at New York’s Spring Studios and following in her well heeled footsteps will be fellow model Jourdan Dunn, blogger Chiara Ferragni of the Blonde Salad and Hollywood PYT Emma Roberts. The women will also star in YouTube videos chronicling their adventures in DvF’s wraps, creating a veritable sisterhood of wrap. You’ll also find written posts from the ladies as they travel the world, giving insight to the world of film, fashion and, yes, blogging.

Visit DvF’s Journey of a Dress at www.dvf.com.

Shop our favorite DvF pieces:

Images courtesy Diane von Furstenberg

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Author:Fashion Trends Daily Staff

Fashion Trends Daily Editors deliver the scoop on fashion, beauty, celebrity and runway trends.