Lucky Shops LA And We’ve Got an Exclusive For You!

Lucky Shops LA

Let's talks firsts...No, not the naughty kind. Fashion firsts.There have been a lot of them at Lucky Magazine this past year, since new-ish Editor-in-Chief Brandon Holley took the helm this past September. Holley, who honed her print editorial experience at publications such as Jane and ElleGirl and who brings with her a dynamic, new media sensibility from her stint at Yahoo! Shine has been keen to connect with both readers and bloggers, whom she features heavily in the magazine. As a way of courting and connecting them both, Holley has launched several exclusive new initiatives.One of our personal favorite firsts was the FABB Lucky Blogger Conference during social media week this past February.Michelle Dalton Tyree at the Lucky FABB conference

The all-day conference, attended by about 100 hand-selected fashion and beauty blogs, featured stellar panels with guests such as Tory Burch, J. Crew’s Jenna Lyons and the utterly inappropriate and simultaneously endearing Joan Rivers, as well as a great crop of notable bloggers and execs from brands such as Coach, Lancome, Foursquare, Tumblr, Bergdorf Goodman and more.

“I see high-low, not head-to-toe [dressing],” said Holley at the FABB conference. “It’s the way that Lucky has always been.”

And now one of those “firsts” is landing right in Fashion Trends Daily’s own backyard. In keeping with the high-low zeitgeist that has not only become Lucky’s aesthetic but the shopping ethos of many women, is yet another fabulous Lucky first: Lucky Shops L.A. For two, fashion-filled days April 8-9, Lucky Shops will be at Siren Studios in L.A., hosting all manner of fashion mavens eager to get their mitts on pieces from their favorite designers at up to 70% off retail. Some of the many designers featured include: Theory, House of Harlow 1960, James Jeans, Pade Vavra, Geren Ford, Kate Spade, Helmut Lang, Corey Lynn Calter, Havaianas and many, many more.

And in pure Lucky style, there will, of course, be complimentary cocktails (for those of us who are legal), giveaways, music and other goodies! More details are below.

As an exclusive partner with Lucky Shops LA, Fashion Trends Daily is offering its readers 10 percent off tickets. Enter promo code TRENDS when you click on https://www.luckyshopstickets.com to buy tickets.

Also, check out the Fashion Trends Daily Facebook page for our flash contest starting at midnight tonight to win a ticket to the invite-only Lucky Shops L.A. VIP night this Thursday from 6 pm to 9 pm. Fashion Trends Daily will choose two winners. See our Facebook page for details.

Ladies, start your engines……

FIRST DIBS FRIDAY: April 8, 12PM – 6PM
$25**
Get designer deals (up to 70% off) while enjoying giveaways, complimentary cocktails* (from 4PM – 6PM), music and more. Inventory will be refreshed all day.

SATURDAY SHOP-A-THON: April 9, 10AM – 5PM
$15**
Come early and shop all day. The prices will drop even as inventory is refreshed. Enjoy a full Saturday of designer deals (that get even better throughout the day), giveaways, complimentary cocktails* (from 3PM – 5PM), music and more!

* Must be 21 or older to enjoy complimentary cocktails
** $5 additional at the door

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Author:Michelle Dalton Tyree

Fashion Trends Daily is the brainchild of Michelle Dalton Tyree. She is the former West Coast Retail Editor for Women’s Wear Daily, Fashion Editor for The Japan Times, and founder of former L.A. luxury boutique Iconology. Michelle is frequently quoted about fashion retail trends in major media outlets such as NPR, KPCC, The Inside Source and the New York Times. She has developed content for many luxury brands and retailers and has written for Allure, Worth Global Style Network, Footwear News and other media outlets.