The Coolest NY Fashion Week Marketing Campaigns

There’s a lot of preening during Fashion Week, and it’s not just from personal style bloggers and fashion fanatics hoping for digital validation. Companies are going to even more creative lengths to get their brands and products featured front and center along with the designers. Around Lincoln Center and other fashion hot spots such as Milk Studios, brands big and small get in on the action and lure editors, bloggers, and regular city dwellers alike with offers, promotions and more. Big names such as Marc Jacobs have the muscle — and money — to buy huge ads and billboards, but even a company like his can’t resist the siren call of a publicity stunt. (This is Marc we’re talking about, after all.)

Marc Jacobs Dot Volkswagens

Marc Jacobs Dot Volkswagens

We spotted a trio of happy-looking Volkswagen beetles parked near Bryant Park and upon closer inspection, we saw that the cars were sporting a custom paint job to promote Dot, Marc Jacobs’ latest fragrance. Aptly named, the fragrance bottle features a ladybug spot motif, which was copied onto the red-and-black cars. Model-type guys clad in promotional T-shirts were handing out vials of the fragrance to passersby, adding one more scent to the long list of smells we take in  hopping from one fashion show to the next. The bugs started swarming the city on FNO (they debuted at Marc Jacobs’ collection of boutiques in SoHo) and continued to crisscross New York for days after, spreading the scent throughout the city.

Daily Style Sessions at the Empire Hotel

Daily Style Sessions at the Empire Hotel

We know from personal experience that the Empire Hotel plays host to some of Fashion Week’s biggest events (not to mention some of its biggest personalities). This year, the hotel not only hosted a slew of brand suites, but its rooftop terrace was transformed by the Daily into a private beauty lounge where invited guests could escape the frenzy of Fashion Week for a little pre-party primping. Just a quick trip across the street from Lincoln Center, the lounge hosted celebs such as Tinsley Mortimer and offered up mini manicures, Clos du Bois wine tastings, quick massages and makeovers courtesy of Pixi cosmetics.

Urban Decay Mud Truck

Urban Decay Mud Truck

Last year, our friends at Urban Decay hosted one of our favorite Fashion Week extras, a truck offering up Eddie’s Pizza. Not only did it keep us going and make us forget about painful shoes, but the pizzas were utterly scrumptious. This year, the label teamed with NY’s Mud Truck to offer coffee to caffeine-starved editors and show goers. Based on Urban Decay’s newest release, Naked Skin foundation, the coffee beverages ran the gamut from sweet, milky concoctions to deep, dark brews.

The truck moved from Lincoln Center to downtown depending on the day and what shows were taking place. The Mud Truck’s huge following (they have a location inside one of the Kiehl’s locations in NY, too) coupled with Urban Decay’s reputation as one of the industry’s leading brands made this a must-visit spot for the sleep deprived masses during NYFW.

Walgreens Kiosks

Walgreens Kiosks

One of the more unexpected Fashion Week tie-ins we spotted was the Walgreens Made to Eat kiosk set up outside of Milk Studios for Made Fashion Week hosted by Milk Studios. The downtown spot is fashion gold, as many hip and up-and-coming brands eschew the traditional tents at Lincoln Center for more intimate presentations or edgier fashion shows.  The Made to Eat kiosk offered Nice!-brand snacks such as yogurt covered pretzels and trail mix, giving us a healthy (ish) way to recharge after making the trek to Milk Studios or the various piers, warehouses and galleries for Fashion Week events. In addition to snacks and Smart Water, provisions on offer included some of our favorite Fashion Week magazines (WWD, New York Magazine and The Daily), and we loved that it was just steps away from Blue Bottle coffee. With stools perfectly placed to watch the taxi trail drop off, you could sit all day and sip coffee and have your pretzels while you watched fashion’s biggest names parade into Milk Studios.

The Cut Shuttle

The Cut Shuttle

Another downtown-midtown lifesaver was the Cut Shuttle. A fleet of Escalades custom-fitted with pink and black skins promoting the Cut’s recent re-launch was parked near Scoop NYC’s Meatpacking District location. Weary fashion show attendees could hop on any of the cars, enjoy complimentary water and iPads and take a break while drivers ferried them back to Lincoln Center. The one-way trip (there were no return trips downtown on offer) were a calming oasis in the frenzy of taxicabs, traffic and long lines that surround the Milk studios area. After a few days of weary feet, uncomfortable shoes and suffocating humidity, the Escalades seemed like heavenly chariots. We only wish they were around all year long.

Select photos courtesy Vimeo

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Author:Fashion Trends Daily Staff

Fashion Trends Daily Editors deliver the scoop on fashion, beauty, celebrity and runway trends.