Valley Glam: Lisa Rinna To Host Pop-up Shop With Decadestwo

Decadestwo and Belle Gray Lisa Rinna pop up

In Hollywood, movie deals are made over power lunches. But in West Hollywood, fashion partnerships are more likely to be made over a pair of Louboutins. This is precisely how Dancing With The Stars alum and Belle Gray boutique owner Lisa Rinna agreed to host a pop-up store for her friend Christos Garkinos, co-owner of Decadestwo, the much-touted, ready-to-wear resale shop owned by Garkinos and Cameron Silver.

The idea, well…popped up, if you will, while Rinna was pondering a pair of Louboutins with Garkinos at his Melrose Avenue boutique, where she has been a longtime shopper. Together the pair decided it was high time to export more high style to the Valley, and her 7-year-old Sherman Oaks shop could serve as the perfect conduit to deliver Decadestwo’s brand of chic to the Valley’s It Girls.

The first Decadestwo pop up opened to much fanfare in New York last year, and Garkinos has

Lisa Rinna pop up shop

Lisa Rinna models a dress for the Decadestwo/Belle Gray sale on Hautelook (Photo courtesy of Hautelook)

not only taken it back to New York, but to San Francisco, Houston, other parts of L.A., and now Rinna’s Sherman Oaks shop from October 8-9.

“The Valley women will not know what hit them,” Rinna told Fashion Trends Daily while at home doing her own highlights. “I’m crossing my fingers that it’s really, really successful because you want to be able to do it again.”

Garkinos is just as giddy. “We’ll have to call the 911 in the 818,” he said, referring to the Valley’s 818 area code. Currently, about 20 percent of Decadestwo’s customers hail from the Valley.

Decadestwo will be offering about 500 hand-selected pieces for the Belle Gray pop up, from Little Black Dresses to one-shoulder dresses, fur vests, shoes and much more. Members-only shopping site Hautelook is a partner with Decadestwo on its pop ups and will also host a 48-hour sale of select pieces from this event — with all the looks modeled by an enviously in-shape Rinna.

Rinna, whose reality show (“Harry Loves Lisa”) with husband/boutique partner/fellow actor Harry Hamlin is set to premiere October 6 on the TV Land network, teased that it was this collaboration with Decadestwo that was the one really giving her jitters. And she is doing everything to ensure that the pop up is a huge success. Rinna has put the word out to all of her besties and loyal celebrity shopping clientele: Denise Richards, Lara Spencer, Tori Spelling, Ali Sweeney, Nancy O’Dell and Garcelle Beauvais Nilon (also a longtime Decadestwo client), to name a handful.

Lisa Rinna pop up shop

(Photo courtesy of Hautelook)

Despite the recent face-melting heatwave in L.A., Garkinos isn’t worried about shoppers holding off on buying for fall. He said his clients have been hungrily snapping up shearling at his West Hollywood boutique. “And in 115 degree heat!” So higher temps in the Valley shouldn’t make a bit of difference to style mavens eager for this season’s chunky knits and fur.

Hautelook vice president Carlota Espinosa said that Hautelook has been doing well with its fall looks. “The biggest trends members are snapping up on Hautelook right now are the ‘essentials,’ said Espinosa. “The perfect cashmere sweater, a fitted boy blazer, skinny jeans and, of course, a designer handbag from Decadestwo.” The company currently hosts two Decadestwo sales per month.

Over the hill at Belle Gray, customers are of two minds this fall. Cozy cashmere sweaters are going quickly, Rinna said, as are structured dresses that she dubbed, “Victoria Beckham knock-offs.”

And Rinna isn’t afraid of mixing knock-offs and fast fashion into her own wardrobe.

“I just got a great pair of Steve Madden lace-up, combat boots for $129,” she said excitedly. “I love vintage. I love to shop. I’m a shopper.”

So, if she wasn’t running a store, raising kids and doing TV, what would she be doing? “I was definitely a hair stylist in another lifetime,” joked Rinna.

And with that she hung up the phone to go rinse the color out of her hair. And the Louboutins that launched this whole event? They never went home with her. But save your tears. Said Rinna, “I bought a pair of Lanvins instead.”

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Author:Michelle Dalton Tyree

Fashion Trends Daily is the brainchild of Michelle Dalton Tyree. She is the former West Coast Retail Editor for Women’s Wear Daily, Fashion Editor for The Japan Times, and founder of former L.A. luxury boutique Iconology. Michelle is frequently quoted about fashion retail trends in major media outlets such as NPR, KPCC, The Inside Source and the New York Times. She has developed content for many luxury brands and retailers and has written for Allure, Worth Global Style Network, Footwear News and other media outlets.