Rebecca Minkoff’s Tech Savvy San Francisco Boutique is Finally Open

The touchscreens inside the Rebecca Minkoff boutique

The touchscreens inside the Rebecca Minkoff boutique

With the announcement last year of Rebecca Minkoff’s westward sojourn, Californians waited with bated breath and their Mini Macs ready for the opening of the brand’s San Francisco boutique. Well, Los Angeles fans will still have to wait for their own shop, but the Bay can boast about their very own Minkoff boutique — the first on the Left Coast — and it’s awesome inclusion of fashion tech. Open for business last Thursday, the store’s already become a fashion landmark.

New Yorkers have been bragging about their Rebecca Minkoff boutique, but with all of the technology integrated into the shopping experience at the store, it was only natural that San Francisco, just a stone’s throw away from Silicon Valley, would be the second spot to open up shop. The store’s touch screens, radio-ID’d sensor tags and more all come courtesy eBay, which first introduced the tech experience-cum shopping trip in Minkoff’s New York location. Inside the store, which joins big names such as Marc by Marc Jacobs, NARS and more on bustling Fillmore Street, you’ll find the full offering of accessories — tech included — along with ready-to-wear, jewelry and sunglasses. It’s the only spot in the whole city where you can grab every offering from the line, but shopping the selection is just the beginning.

Rebecca Minkoff accessories

Rebecca Minkoff accessories

Step into one of the tricked out fitting rooms (it brings new meaning to the term “magic mirror”) and you’ll be able to adjust the lighting — trust us, Golden Gate Sunset is super flattering — see complementary items that might strike your fancy and even order up a latté from your sales associate. If the shop doesn’t have something in your size, you can order it right from your fitting room to have it shipped to your doorstep. If you’ve got the Minkoff app installed on your smart phone, you can check in and associates will be able to check your online profile for styles and sizes you’ve added to your wishlist and have a room ready for you. And say your super friendly sales associate gave you a few too many suggestions. You can save those new must-haves so you can think them over online when you get home (or on your phone while you’re shopping at the other great stops along Fillmore).

If you think fashion tech was a little too gimmicky to get into, Minkoff’s new boutique might just change your mind. Fans are sure to fawn over every touchscreen and studded bag, but the designer is sure to gain a whole new slew of devotees — especially in the tech sector — with her dedication to digital.

Rebecca Minkoff is located at 2124 Fillmore Street, in San Francisco. For more information, visit

Images courtesy Rebecca Minkoff

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.