San Francisco’s Banana Republic Debuts new Concept Room 7

Room 7 inside Banana Republic Grant Ave.

Room 7 inside Banana Republic Grant Ave.

If you find yourself inside a Banana Republic store in the coming weeks, you’ll notice that something’s not quite the same. Signs of Marissa Webb, who was announced as the San Francisco-based retailer’s new Creative Director, and her new vision for the brand are starting to appear in stores around the country. Dubbed #theNEWBR (complete with hashtag!), it’s a shift away from the stodgy wear-to-work basics that you might think of when it comes to the brand. In addition to overhauling and streamlining the entire look of the line, the company has installed Room 7 inside the Banana Republic flagship on Grant Avenue in San Francisco. The shop-in-shop is a unique space where the company can experiment with limited-run items, third party merchandise and give the fans of Banana Republic a sleek new space to shop.

The room, which made its debut last week, was one of the first spots to get Marissa Webb touch. And with creative touches such as chandeliers that feature hanging shirts and deep, dark walls, the space is more like an upscale boutique than a chain store known for suiting and button-up shirts.

Room 7 inside Banana Republic Grant Ave.

Room 7 inside Banana Republic Grant Ave.

The design of the store came from research collected from a survey of Millennial shoppers, who wanted more of a boutique feel. Room 7 also includes candles and other lifestyle accessories from brands brought in to complement the Banana Republic apparel and shoes, a first for the label, though it’s a long established practice at Banana Republic’s competitors J. Crew and Club Monaco.

There’s no word yet on whether Room 7 will expand to other Banana Republic locations, but with the success of San Francisco’s location, there’s a good chance Room 7 will start making an appearance from coast to coast.

Room 7 is located at 256 Grant Avenue, in San Francisco. For more information, visit

Images courtesy Banana Republic

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.