Nordstrom Loves Baublebar
Nordstrom is upping the ante and going all in with their latest offering: the 113-year old department store is hoping to cash in with Baublebar, the once online-only brand of statement necklaces, wrist accoutrements and bold bling that’s beloved by street style bloggers. The move from online to brick-and-mortar locations is the latest move from Baublebar to give its loyal customer base more locations to stock up on sparkle. Previously, the brand announced a special partnership with Anthropologie, but this newest fashion coup brings the brand to 35 Nordstrom stores across the country.
“We had tested offline in a few different pop-up concepts, but that last summer we saw a couple of customer behaviors that made us realize we needed to move fast in terms of offering physical retail to customers,” said Jain Yacobovsky, co-founder of Baublebar. “A lot of online-first brands have seen this happen.”
Nordstrom Loves Baublebar
The Nordstrom Loves Baublebar shop-in-shops will feature about 60 pieces from the brand, 15 of which will be exclusive to Nordstrom’s web site. In contrast to Baublebar’s Anthropologie concept, which centers around monthly limited-edition collections, the Nordstrom Loves Baublebar shops will feature core designs such as statement necklaces, bold chain link bracelets and plenty of blingy rhinestones, in addition to newer trend-driven seasonal merchandise.
Nordstrom Loves Baublebar isn’t the first e-tail to retail concept that Nordstrom has brought into its stores. Previously, the department store chain became the first brick and mortar location to carry menswear brand Bonobos. Currently, Baublebar operates an appointment-only brick-and-mortar location in New York City.
For a full list of the Baublebar Loves Nordstrom locations, which include Los Angeles’ The Grove location, Orange County’s South Coast Plaza and San Diego’s Fashion Valley, visit Nordstrom’s web site.
Shop our favorite Nordstrom Loves Baublebar pieces:
Images courtesy Nordstrom and Baublebar
