Can Ken Melt Barbie’s Heart of Plastic?

Ken and Barbie campaignBreaking up is hard to do. But we ladies have the rituals down pat. We pull out an arsenal of playlists filled with songs like Duffy’s “Delayed Devotion,” Beyonce’s “Single Ladies (Put A Ring On It) ” and every woman’s classic, must-have break-up standby: Gloria Gaynor’s “I Will Survive.”  We salve our wounds with a fabulous, man-killing pair of vertiginous heels after strolling past a favorite bistro where we once remembered long, intimate dinners. And, yes, we may have a cupcake — or 10 — while curled up on the couch sniffling and watching “Joy Luck Club.”

We tell our besties that we’re so over him, thankful that the narcissistic, plastic, insensitive, fill-in-the-blank brute is out of our lives for good. But secretly we hope that he will rent out a billboard professing his undying love, tweet his devotion like Ashton and have custom cupcakes created at Magnolia Bakery with sweet little messages of love for us.

What man would ever do this?! Hint: He drives a corvette, is perpetually bronzed, has perfect pearly whites and his ex has a purported 18” waist.

Ken at Magnolia Bakery

Yes, Ken — as in Ken and Barbie. (Like we said: What man would do this?!) The famous couple has been broken up for 7 years, reportedly ripped apart by an Aussie surfer named Blaine. But Ken wants her back now, and realizes that no one will ever measure up — literally — so he (with the help of the cheeky matchmakers at Mattel) has gone on an aggressive campaign to win Barbie back, complete with Billboards on busy Los Angeles thoroughfares and cupcakes at Magnolia bakeries in New York and L.A. on sale through February 14.

Ken, a voracious social media participant, was discovered checking in to Foursquare at Magnolia Bakery last month to customize treats for his sweetie and has taken to Facebook and Twitter to win her heart.

Earlier today Ken tweeted: “I want my doll’s heart back, and I need your help getting it!”

We’re a sucker for a good Valentine story, real or not. So we strolled

Barbie cupcakes at Magnolia Bakery

over to Magnolia on Third Street in L.A. on Superbowl Sunday, because we had to see what the hunk

Barbie cupcakes at MAgnolia Bakery

created. We admit, we got a little misty eyed when we saw the billowy hot pink frosting decorated with a white chocolate heart that read: “You’re the only doll for me — Ken.” And promptly devoured said cupcake when we got home.

Mattel has helped to facilitate the reconciliation with full page ads in the likes of magazines such as Us Weekly, and fans can vote by text on whether or not Barbie should take Ken back.  (Text THUMBS UP or THUMBS DOWN to 51684)

But here’s what we really want to know: What would Millionaire Matchmaker Patti Stanger have to say to Ken?

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Author:Michelle Dalton Tyree

Fashion Trends Daily is the brainchild of Michelle Dalton Tyree. She is the former West Coast Retail Editor for Women’s Wear Daily, Fashion Editor for The Japan Times, and founder of former L.A. luxury boutique Iconology. Michelle is frequently quoted about fashion retail trends in major media outlets such as NPR, KPCC, The Inside Source and the New York Times. She has developed content for many luxury brands and retailers and has written for Allure, Worth Global Style Network, Footwear News and other media outlets.