Color Me Bieber: Justin Bieber to Debut Nail Polish Line

Justin Bieber nail polish line for Nicole by OPI

Polishes from Justin Bieber's nail polish line for Nicole by OPI

It’s a big week for The Biebs. Tomorrow is the launch of his book, “Justin Bieber: First Step 2 Forever.” And today it was the announcement of the launch of his upcoming nail polish line for Nicole by OPI.  Yes, we repeat: nail polish.

Now we have been reading a lot of Bieber-bashing articles today with much snickering about said nail polish line. But we have a cup-half-full philosophy over here at Fashion Trends Daily. And we are so thrilled that The Biebs is not launching another celebrity clothing line — well, at least for the moment — that we could just scream and cry and faint and throw a pre-teen, badded bra at him.

Open your eyes — and your hearts — people! We think that the 16-year-old pop star’s new One Less Lonely Girl nail line could very well inspire a modernization of the old color theory once popular among personal shoppers and “image consultants” alike. No more categorizing people into overly simplistic notions of being a “fall” or “winter” or “summer” and needing to wear those corresponding hues. It’s much deeper than that. Bieber’s line of six sparkly, metallic colors speaks to the emotion behind color: Think One Less Lonely Glitter (lavendar) with a touch of Prized Possession Purple (grape). Or maybe it’s a Me + Blue (dark blue) kind of day.

The nail polishes will debut exclusively at Walmart in December with eight more Bieber-inspired shades slated for a January launch. The collection will be available at select Target, Sears, Ulta and other retailers in February.

Now, we would like to see Bieber’s collaboration and raise him one: Since Serena Williams told Vogue in August that she was working toward completing her certification to become a nail technician, we think this is the perfect opportunity for Kandse (the alias Serena uses as a manicurist) and The Biebs to make manicure magic together. OMB! Now that’s love-luv for you!

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Author:Michelle Dalton Tyree

Fashion Trends Daily is the brainchild of Michelle Dalton Tyree. She is the former West Coast Retail Editor for Women’s Wear Daily, Fashion Editor for The Japan Times, and founder of former L.A. luxury boutique Iconology. Michelle is frequently quoted about fashion retail trends in major media outlets such as NPR, KPCC, The Inside Source and the New York Times. She has developed content for many luxury brands and retailers and has written for Allure, Worth Global Style Network, Footwear News and other media outlets.