Here Comes the Guide: FTD’s Roundup of The Online Bridal Bonanza

You’ve contemplated calling in sick just to watch TLC’s Say Yes to the Dress (even though you could, of course, record it). You’ve amassed such a tower of bridal magazines by your bedside that your husband-to-be suggests you start watching Hoarders instead. And you’re still wrestling with your eight-year-old self over how big the dress should really be.

Face it: When it comes down to the nitty-gritty and logistics of weddings, there’s no easy way to get yourself together. But with the help of the latest wedding retail Web sites, you can organize an entire wedding party from the comfort of your laptop (something old) or iPad (something new).

Take a walk down the cyber aisle with us…


Anthropologie’s cornered the market on the shabby chic lifestyle, so it’s no surprise that their newest wedding label B H L D N (pronounced “beholden”) has everything from faux-antique hair ornaments to vintage-inspired gowns and lingerie for the Honeymoon. Hipsters, anti-establishment brides and those looking to give their wedding a sepia-toned feel will have a field day with the wares on offer, but it lacks the more traditional bells and baubles for those brides who aren’t feeling so nostalgic. They plan to roll out a few stores in 2012, including Houston, Chicago and more.


E-tail superstore ShopBop’s bridal e-porium has an assortment of dresses (not wedding gowns, per se) that have a matrimonial slant. From ephemeral Temperly and Notte by Marchesa gowns to a few less conventional pieces by Doo.ri and 3.1 Phillip Lim, it’s got a well-curated selection, no matter what feel your wedding’s got going on. And with everything from bridesmaids dresses that won’t get stowed away after one wear to accessories, the site is definitely going to gain momentum as a one-stop shop for the wedding salon weary.

Matthew Williamson Bridal

Known for his use of color and print (often clashing and so fluorescent you need a pair of his sunnies just to watch the runway), Matthew Williamson’s debut line of wedding gowns is refreshingly clean and sleek. From goddess gowns to flirty frocks, he’s elevated the world of weddings away from princesses and va-va-voom gowns to real fashion. Our pick? The parachute dress with its unexpected back and flowing silhouette – it’d be perfect for a trip down the aisle or a red carpet.

J. Crew Wedding Boutique

The store you (and the First Lady) go to for cardigans and casually cool jewelry has been doing fresh, fun bridal for some time. And the company also has its own wedding boutique in New York on Madison Avenue. But if you haven’t got the time to head to Manhattan, you can admire the gowns in the company’s catalog or call one of their wedding specialists. They’ve got a full staff dedicated to weddings who will plan everything from the rehearsal dinner to the honeymoon. The best part? They’ll even get the groom ready.

Loeffler Randal Bridal

For those in the know, Loeffler Randal’s easy downtown-meets-uptown shoes have been a staple. Expanding into bridal, they’ve eschewed the baubles and blossoms while keeping all the romance with blush-hued sandals that will stand their own when you hang the gown up. The bootie might be a little hard to bring into your post-bouquet toss wardrobe, but the rest will definitely take residence in your usual rotation.

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Author:Christopher Luu for Fashion Trends Daily

Christopher Luu is a Fashion Trends Daily Senior Writer and Menswear Editor.