How Stella & Dot Are Revolutionizing Home Party Selling

Stella & Dot Party Invitation

Stella & Dot Party Invitation

I have never heard Avon’s siren call, and my idea of pampering does not in any way, shape or form include attending a Pampered Chef party where I buy kitchen utensils with chirpy women clucking about the finer points of a new basting brush. In short, home selling parties are not my bag. That was, at least, until I was introduced to Stella & Dot, the San Francisco-based direct selling accessories brand helmed by Jessica Herrin, who co-founded online wedding behemoth the at the age of 24.

I was introduced to the jewelry line while visiting my sister-in-law on the earthy yuppy haven of Bainbridge Island off of Seattle, a place where my requests for Splenda at the all-natural café were met eye rolls from the seemingly Patchouli-dipped man behind the counter.

But yet at a luxuriously understated home on the waterfront (in the Northwest  this contradiction does exist), I witnessed a quiet revolution in direct selling: parties that appealed to fashion mavens and avid readers of InStyle, Us and Marie Clare, instead of those that appeal to readers of Redbook, Ladies’ Home Journal and Good Housekeeping.

The jewelry, designed by creative director and Parsons School of Design alum Blythe Harris, is fresh, fun, accessible and affordable. The line takes its cues from both fashion and fine jewelry lines. Noticeable influences are Van Cleef’s iconic clover motif, Chanel’s Camilla, Me & Ro’s charms and much, much more.

So I decided there was only thing I could do: I’m going to host my own party on June 18 with a bunch of chirpy, clucky ladies! Stay tuned for party details and pics.

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Author:Michelle Dalton Tyree

Fashion Trends Daily is the brainchild of Michelle Dalton Tyree. She is the former West Coast Retail Editor for Women’s Wear Daily, Fashion Editor for The Japan Times, and founder of former L.A. luxury boutique Iconology. Michelle is frequently quoted about fashion retail trends in major media outlets such as NPR, KPCC, The Inside Source and the New York Times. She has developed content for many luxury brands and retailers and has written for Allure, Worth Global Style Network, Footwear News and other media outlets.